Google uses literally hundreds of factors to rank the pages of your website, and many of those factors are affected by who’s searching. But one of the most important factors […]
Category Archives: Linkbuilding
Using Local Search When the World is Your Oyster
Why should you pay attention to local search if you’re planning to reach a national market? Because there are some real advantages to local search. First, let’s not forget the […]
Linkbuilding vs. Content Marketing
Google uses hundreds of different factors to determine which page to show to your customers when they search for the goods and services you’re offering. Some of the factors are […]
Trying out Spyfu
Spyfu has been around for years, but they’ve changed a lot. This is a tool that estimates the level of domination any website has over specific keywords. Keywords are search […]
Trying Out SEOlytics
I have to admit that I tried out SEOlytics because of the cute lizard that popped up in an ad while I was doing research on something else entirely. This […]
Getting Backlinks Updated
High quality backlinks — links to your website from other websites — continue to be important for SEO, and longstanding links can also send traffic. Those links are valuable. However, […]
Can You Skip Linkbuilding?
Last year several of us Hadens set out for Colorado via Kansas, and I whined at this blog about the way the local businesses along our road trip failed to […]
Strategies for On-Line Marketing
Some of our clients have separate public relations, content marketing, and linkbuilding efforts, sometimes spearheaded by different people. But some companies need to choose among the options, and the overlap […]
Multiple Offices and Google Verification
Verifying your business’s location with Google through Google Local+, also known as Google Places, has a number of benefits: You can take control of the map listing that shows up […]
The Appeal of the Fake
For prices starting at $100 a month, a reputation management company in Texas offered to help companies suffering from bad online reviews. Using a combination of automated and human efforts, […]
Where Should You Ask People to Link?
The first step in linkbuilding is to place links in places like Google Places, Brownbook, Thomasnet, Spoke, Blogcatalog, Yelp, and other places where people look for information. Typically, your task […]
Basic Linkbuilding for Today
Linkbuilding is one of the most important things you can do for your website; that’s been true since the Google algorithm was first developed, and it’s still true today. Basic […]
Linkbuilding: not flashy, but effective
Linkbuilding may be the least visible kind of work we do here at Haden Interactive, but every website needs ongoing, quality linkbuilding. Apart from great content, linkbuilding is the most […]
15 Review Sites for Your Business
72% of consumers in a recent survey said that they trust online reviews as much as personal recommendations from friends (hint: way more than they trust ads). The vast majority […]
Google Limits Shoddy Linkbuilding
If you own a website, you’ve probably received unsolicited offers to swap links, invitations to buy links, or promises of thousands of links for your website at economical rates. You […]