72% of consumers in a recent survey said that they trust online reviews as much as personal recommendations from friends (hint: way more than they trust ads). The vast majority […]
Category Archives: Linkbuilding
Can You Skip Linkbuilding?
Back before the pandemic, several of us Hadens set out for Colorado via Kansas, and I whined at this blog about the way the local businesses along our road trip […]
Using Google Alerts for SEO
It’s possible that you’re overlooking a useful tool in your online marketing: Google Alerts. click on that link and you’ll find a simple form to fill out.
Linkbuilding in the Pandemic
The most important factor for SEO is your content. If you have the best answer online to a searcher’s question, you will probably show up at the top of the […]
Linkbuilding Strategies: What Works for You
When I develop SEO strategies for people, I often suggest a linkbuilding component. Actually, I probably always suggest a linkbuilding component. One of my first clients when I left in-house […]
Outbound Links, Abundance, and Cake
Recently I was talking with a client about plans for his website. He caters to the tourist trade, and we were discussing a page of links to local information.
Should You Be Linkbuilding?
Linkbuilding can be a high value activity for your digital marketing strategy — if your website is ready. High quality links from other trusted websites to your own website continue […]
Linkbuilding: When Have You Succeeded?
That’s not how this question is usually phrased. Usually, clients want to know if they’re through. And typically, the answer to that question is the same as the answer to […]
Linkbuilding: Getting That Natural Look
You may not think of fairy tales and business together very often, but we do have a business fairy tale in our culture. You can see it in movies. Our […]
What’s Linkbuiding?
Google uses literally hundreds of factors to rank the pages of your website, and many of those factors are affected by who’s searching. But one of the most important factors […]
Linkbuilding vs. Content Marketing
Google uses hundreds of different factors to determine which page to show to your customers when they search for the goods and services you’re offering. Some of the factors are […]
Trying out Spyfu
Spyfu has been around for years, but they’ve changed a lot. This is a tool that estimates the level of domination any website has over specific keywords. Keywords are search […]
Trying Out SEOlytics
I have to admit that I tried out SEOlytics because of the cute lizard that popped up in an ad while I was doing research on something else entirely. This […]
Getting Backlinks Updated
High quality backlinks — links to your website from other websites — continue to be important for SEO, and longstanding links can also send traffic. Those links are valuable. However, […]
Strategies for On-Line Marketing
Some of our clients have separate public relations, content marketing, and linkbuilding efforts, sometimes spearheaded by different people. But some companies need to choose among the options, and the overlap […]