Linkbuilding
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When Your Website Doesn’t Have the Rank It Deserves
We often hear complaints from people who feel that Google doesn’t treat them right. We hear passionate rants about how the vastly inferior competition gets better treatment, and suggestions that Google has some personal ax to grind, or that the competitor is doing something nefarious to get their undeserved rankings. Their website, people tell us,…
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Should You Avoid Social Media Links to Your Website?
The most important factor for SEO (Search Engine Optimization) is content. The second most important factor is links. Links are a vote of confidence in your website, and you always want links from relevant high quality websites back to your website. Or do you? At a webinar I attended, the speaker told us that we…
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12 Review Sites for Your Business
72% of consumers in a recent survey said that they trust online reviews as much as personal recommendations from friends (hint: way more than they trust ads). The vast majority of consumers do research online before making a purchase, even if they buy in person, and many check reviews while they’re actually in a store.…
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Can You Skip Linkbuilding?
Back before the pandemic, several of us Hadens set out for Colorado via Kansas, and I whined at this blog about the way the local businesses along our road trip failed to provide mobile-friendly websites and also about the lack of restaurant information. Now, as we begin to consider gettin gout there again, I’m also…
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Using Google Alerts for SEO
It’s possible that you’re overlooking a useful tool in your online marketing: Google Alerts. click on that link and you’ll find a simple form to fill out.
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Linkbuilding in the Pandemic
The most important factor for SEO is your content. If you have the best answer online to a searcher’s question, you will probably show up at the top of the search results. The second most important factor is the links you have. Since Google’s algorithm can’t make human judgements, they use people’s decisions to give…