72% of consumers in a recent survey said that they trust online reviews as much as personal recommendations from friends (hint: way more than they trust ads). The vast majority […]
Back before the pandemic, several of us Hadens set out for Colorado via Kansas, and I whined at this blog about the way the local businesses along our road trip […]
It’s possible that you’re overlooking a useful tool in your online marketing: Google Alerts. click on that link and you’ll find a simple form to fill out.
The most important factor for SEO is your content. If you have the best answer online to a searcher’s question, you will probably show up at the top of the […]
When I develop SEO strategies for people, I often suggest a linkbuilding component. Actually, I probably always suggest a linkbuilding component. One of my first clients when I left in-house […]
Recently I was talking with a client about plans for his website. He caters to the tourist trade, and we were discussing a page of links to local information.
Linkbuilding can be a high value activity for your digital marketing strategy — if your website is ready. High quality links from other trusted websites to your own website continue […]
That’s not how this question is usually phrased. Usually, clients want to know if they’re through. And typically, the answer to that question is the same as the answer to […]
You may not think of fairy tales and business together very often, but we do have a business fairy tale in our culture. You can see it in movies. Our […]
Google uses literally hundreds of factors to rank the pages of your website, and many of those factors are affected by who’s searching. But one of the most important factors […]
Google uses hundreds of different factors to determine which page to show to your customers when they search for the goods and services you’re offering. Some of the factors are […]
Spyfu has been around for years, but they’ve changed a lot. This is a tool that estimates the level of domination any website has over specific keywords. Keywords are search […]
I have to admit that I tried out SEOlytics because of the cute lizard that popped up in an ad while I was doing research on something else entirely. This […]
High quality backlinks — links to your website from other websites — continue to be important for SEO, and longstanding links can also send traffic. Those links are valuable. However, […]
Some of our clients have separate public relations, content marketing, and linkbuilding efforts, sometimes spearheaded by different people. But some companies need to choose among the options, and the overlap […]