Linkbuilding
Linkbuilding in the Pandemic
The most important factor for SEO is your content. If you have the best answer online to a searcher’s question, you will probably show up at the top of the search results. The second most important factor is the links you have. Since Google’s algorithm can’t make human judgements, they use people’s decisions to give…
Linkbuilding Strategies: What Works for You
When I develop SEO strategies for people, I often suggest a linkbuilding component. Actually, I probably always suggest a linkbuilding component. One of my first clients when I left in-house SEO had a couple million links, and a new linkbuilding campaign was a good move for him, so why wouldn’t it be for you? That…
Outbound Links, Abundance, and Cake
Recently I was talking with a client about plans for his website. He caters to the tourist trade, and we were discussing a page of links to local information.
Should You Be Linkbuilding?
Linkbuilding can be a high value activity for your digital marketing strategy — if your website is ready. High quality links from other trusted websites to your own website continue to be important for SEO. First, they’re one of the top factors in Google’s algorithm. Second, they drive traffic to your website — people who…
Linkbuilding: When Have You Succeeded?
That’s not how this question is usually phrased. Usually, clients want to know if they’re through. And typically, the answer to that question is the same as the answer to any question about when to stop marketing efforts: you should stop marketing as soon as you have as much business as you’ll ever want.
Linkbuilding: Getting That Natural Look
You may not think of fairy tales and business together very often, but we do have a business fairy tale in our culture. You can see it in movies. Our heroine is perhaps a baker. She makes wonderful breads and cakes and pies, and several people encourage her to sell them, so she does. Gradually,…