Online marketing
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Should You Pay for Jetpack Stats?
If you have a WordPress website, you might have seen this announcement recently in your admin area: It’s a paywall for Jetpack stats, the WordPress analytics tool. Jetpack is allowing noncommercial sites to continue using the stats for free, but requiring a paid upgrade for anyone using their WordPress site to promote a business, serve…
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Your Website: Starting from Zero
Maybe you have a new website. Maybe you launched your website some time ago, but you don’t hear “I found you on Google” and you wonder whether anyone ever visits. Everyone starts from zero and it can take a while to get momentum. Read on for a step-by-step plan to build your website into a…
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How Will New Tech Laws Affect You?
Google and Facebook might have to pay journalists whose websites show up in search. TikTok might be banned in the United States. Consumers will be able to opt-out of targeted marketing. How will these and other proposed bills affect ordinary people who use websites for business or other kinds of public communication? Short answer: who…
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No Analytics? Now What?
We recently built a new website for a company that had a well-established website. They had not installed analytics, so they didn’t know how many visitors they had. We installed Google Analytics for them, as we always do when we build a website. They went from no analytics to all kinds of new data. Suddenly,…
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Keywords and Synonyms
A client sent an interesting question this morning: should we work on “COFA” or “compact” as a keyword? She didn’t use the terms “keywords” or “synonyms,” but she was basically asking about keywords and synonyms. There are plenty of questions to think about in these categories. Keywords, in case you’re wondering, are the words people…
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SEO for Urgent Care
If you offer urgent care, even if you also offer other services, you want to show up when people in your area search for “urgent care.” SEO for urgent care should be a top marketing priority. People in need of urgent medical services will go to Google to find those services. SEO helps your website…