Online marketing
-
Reaching Out to New Demographics
As you’re reopening, rebuilding, or rebranding, you might be ready to reach out to a new audience. Maybe you’ve realized you want to work with a younger crowd, or an older one. Maybe you’ve decided that men as well as women could benefit from your offerings, or you have a new product you think would…
-
SEO and Inbound Marketing
I was talking with a client earlier. “I see people are coming to your new website,” I said cheerfully. We hadn’t been discussing SEO and inbound marketing, as it happened. We were looking at security issues, also important stuff. But I wanted to share the good news. “How are they getting there?” he asked in…
-
What Should You Do with Your SEO Strategy Document?
Haden Interactive creates custom SEO strategy documents to guide you in your SEO strategy. One of our clients said that her strategy report is “dog eared and tea stained.” Another said, “There’s an enormous amount of information, and a lot of it might as well be in Hebrew.” Hebrew is not one of this client’s…
-
Customer Reviews vs. Expert Reviews
Consumers are looking to customer reviews more than ever, and they are increasingly likely to trust them. A recent survey found that 84% of respondents trusted online reviews as much as the recommendations of friends and family. But there are a couple of other sources of information that also tend to score high in the…
-
A Perfect Buyer Persona
Meet Joe. He’s marketing director for a biotech firm. His background is in marketing, not tech, but he’s aware of the value of digital marketing and has a realistic understanding of how it works. He has a small staff or no staff at all, and he’s a busy guy. While he works for a company…
-
Improve Your Conversion Rate
Your conversion rate is the percentage of web visitors who take the action you want them to take. There are two basic changes that have been proven to improve conversion rates. I’ll tell you about them below. First, here are a couple of basics to make sure you’re ready to succeed. What’s your conversion rate?…