Online marketing

  • Purpose: What’s Your Website For?

    Purpose: What’s Your Website For?

    Whether you’re having your first website built, spiffing up one you’ve had for a long time, or creating a strategy to get the most out of your current website, it’s good to think occasionally about your website’s purpose. Chances are good that it does — or should do —  all three of the things described…

  • Local Search and Franchises

    Local Search and Franchises

    When we prepare to build a website for a local company, we begin by checking out the competitive landscape. One of the tools we use is Spyfu, software which shares estimates of the performance of almost every website you can think of. The main overview tool checks how your website stacks up against online competitors.…

  • Floating Along with Your Website

    Floating Along with Your Website

      It’s the nature of my job that I’m usually working on building sites or rebuilding them. But one of the great things about a website is that it will continue to work for you even when you’re not working on it. With you or without you, your well-designed and optimized website will do its…

  • The Future of Search

    The Future of Search

    The Washington Post is warning that Google’s new AI search will slash website visits by 25%. The New York Times agrees. We’re not sure about that, but we do believe that the trend we’ve already reported on will continue: Google is working to keep people on the search engine results page rather than sending them…

  • Websites for Authors

    Websites for Authors

    While we work most often with health and wellness organizations, we have built quite a few websites for authors over the years. While each one has his or her own specific needs and strategies, there are some general suggestions we can make for websites for authors. Know your strengths Do you already have a fan…

  • When You Stop Blogging

    When You Stop Blogging

    Regular blogging is the best thing you can do for your website’s traffic and rankings. Search engines like fresh content, and so do human visitors. Every new post is a new opportunity to rank for a new keyword, a new landing page, and to increase value for your website. Regular blogging Here’s an example of…