Online marketing
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AI Dangers
AI is everywhere. It’s speeding up tasks at work, entertaining people, and — for some users who caught it at a bad moment earlier this month — spewing out random nonsense. It’s also bringing up myriad copyright and intellectual property issues. Content created with generative AI cannot be copyright protected. However, there are several legal…
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How Old Are Facebook Users?
How old are Facebook users? Getting older every day. The Economist tracked down the most reliable data on the question, and they have shared the facts. People in their 40s use Facebook way more than teenagers. The fastest growing group is 45-65. And people over 65 are catching up. While total users still peak at…
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Are Digital Ads Optional?
Big companies have always advertised online — “always” here meaning ever since it became an option — but there has been a perception that the internet leveled the playing field, allowing smaller companies to reach consumers through organic search with a much smaller budget than the cost of big ad campaigns. Is that true? Can…
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Goodbye to Universal Analytics!
Google stopped collecting and processing data in Universal Analytics properties last year, on July 1, 2023. Ideally, you switched over to GA4, the new Google Analytics, before that date and you will have a full year of data in your new analytics account by then. Maybe you didn’t, though. Or maybe you started the new…
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Should You Clean up Your Social Media?
We recently saw a suggestion to go back and clean up your social media — delete old posts on Facebook, for example. Is this a good idea? Remove anything off-brand Did you use terminology in the past that you regret today? Did you go through a spell of adolescent rebellion at your company and post…
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A New Preschool Website
You know your preschool needs a website, but how do you get started? How do you plan an effective website for your school? Here are some tips to consider when you’re planning a new preschool website. We were delighted to have the opportunity to create a new website for First School, a preschool and parents…