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Online marketing
Traditional Marketing vs. Digital Marketing
Marketing is an essential part of any good business plan. Without marketing, most businesses would just be sitting in a dimly lit room, staring at their phones, hoping and praying that someone would call them up. But no one will call, because no one knows that they exist. Marketing brings business to businesses. Every business…
Adjusting Your Site Architecture
We’re working with a WordPress website with a rich collection of content. It’s full of great stuff, but the site owner feels like it’s time to get things organized — and we agree. We use the term “site architecture” for a reason — your website should be organized in a logical manner that lets visitors…
Setting a Budget for PPC
Setting a budget for PPC (pay per click, like Google ads) can be easy — pay what you feel you can afford. Few advertising options give you this flexibility. But PPC ads have a lot of moving parts, and that can make it hard to determine the best budget for your needs. Paid search, CPC,…
Top 5 Google Analytics Reports for Healthcare Marketers
Web analytics data allows you to make decisions about marketing for your practice or your health and wellness company on the basis of data, rather than having to rely on gut feelings. But Google Analytics contains such a wealth of data, you may find yourself feeling overwhelmed. What are the top 5 Google Analytics reports…
Is Your Advertising Being Seen?
Advertising traditionally has had one big problem: you pay for potential viewers, not for actual views. That TV station tells you how many viewers they think tune into their show, based on admittedly shaky data from a small segment of viewers who are often self-reporting. The numbers they give you are for potential viewers, and…
Where Are Your Customers?
Recently we were listening to an organization talking about how they wanted to reach out to a younger demographic. They had some ideas about how to make their product more appealing to younger customers and they had good reasons for thinking that this would be a good move for them. When the conversation turned to…