Online marketing

  • WordPress.com for Business?

    WordPress.com for Business?

    WordPress is the most popular content management system in the universe. WordPress.com is a free or low-cost hosting option that uses WordPress. It’s a great choice for your family book club site, your private blog, or a classroom project. Does WordPress.com make sense for your practice website, your professional site, or your business online presence?…

  • Your Website Mockup and What to Do with It

    Your Website Mockup and What to Do with It

    When you have a website built, one of the first pieces of work you’ll see is a website mockup. A mockup is a picture of a website showing the homepage and possibly an interior page. It’s a picture, not a webpage, so the navigation links won’t work. It might use your actual content — pictures…

  • Maybe You Don’t Need a New Website

    Maybe You Don’t Need a New Website

    We’ve been talking with some businesses that are mulling over a big decision: build a new website, or update their current website. It’s easy to focus on problems with your current website and assume the only solution is a rebuild. However, you might just need an update rather than a complete overhaul. One business owner…

  • Should You Pay for Jetpack Stats?

    Should You Pay for Jetpack Stats?

    If you have a WordPress website, you might have seen this announcement recently in your admin area: It’s a paywall for Jetpack stats, the WordPress analytics tool. Jetpack is allowing noncommercial sites to continue using the stats for free, but requiring a paid upgrade for anyone using their WordPress site to promote a business, serve…

  • Your Website: Starting from Zero

    Your Website: Starting from Zero

    Maybe you have a new website. Maybe you launched your website some time ago, but you don’t hear “I found you on Google” and you wonder whether anyone ever visits. Everyone starts from zero and it can take a while to get momentum. Read on for a step-by-step plan to build your website into a…

  • How Will New Tech Laws Affect You?

    How Will New Tech Laws Affect You?

    Google and Facebook might have to pay journalists whose websites show up in search. TikTok might be banned in the United States. Consumers will be able to opt-out of targeted marketing. How will these and other proposed bills affect ordinary people who use websites for business or other kinds of public communication? Short answer: who…