Sometimes tracking conversions is easy; when a conversion means making a donation or booking an appointment through your website, you just set up a goal in Google Analytics. Soon, you […]
Category Archives: Online marketing
Not Updating Your Website?
Have you chosen not to update your website because of the coronavirus? Or maybe in spite of it? We can imagine some reasons people might make that choice: I’ll just […]
The 4-D Website
We’re building a website right now for a global organization that holds events every few years. In between the events, they don’t want to keep up with events, accept registrations, […]
If You Could Invest In One Thing for Digital Marketing
Maybe you want to improve the visibility of your website in search, build your social media influence, or bolster your online presence in general. You want to invest in digital […]
COVID-19 Business Disruption
What’s going to happen to your business during the pandemic — will you even survive? This is not an alarmist question. Many businesses are struggling now. Retail stores, restaurants, gyms, […]
Get Online Fast
As we all face the COVID-19 pandemic, a top priority for many businesses is figuring out new ways to meet the needs of the people we serve. You might be […]
Healthcare Content Marketing by the Numbers
According to a recent study, 69.2% of healthcare marketers surveyed use content marketing, yet only 27.8% consider it highly effective. The most popular answer — from two thirds of respondents […]
Checking Out the Competition
I have a confession to make. Checking out the competition brings out the worst in me.
Your Customer’s Path to Purchase
Your customer’s path to purchase has been redefined with these basic steps: Stimulus: the moment when a potential customer becomes aware of your goods and services Zero moment of truth: […]
How to Hire the Right Web Content Firm
Content marketing is the most effective way to engage your customers and potential customers right now. However, most professionals working in health and wellness don’t have the time or the […]
Cleaning Up Your Internet Presence
Cleaning up your internet presence, or online reputation management, can be an important part of your digital marketing strategy. Here are some examples: A murder took place in a hospital […]
New Services from Google My Business
Do you have your profile ready at Google My Business? If so, you can take advantage of some new goodies from Google. Google My Business has already been showcasing your […]
Only Pay If You’re On Page 1!
A client shared with me a high-pressure sales pitch he’s been getting from an online promotion company.
Website Traffic
We’re sending out analytics reports this week, and so far every client has had a nice website traffic increase for Quarter 1. That’s what we like to see, and what […]
SEO Don’ts
Recently a client asked for a list of SEO dos and don’ts. The client is a franchise operation, and they wanted to help their franchisees get the best possible results […]