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Category Archives: Online marketing

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(Harmless) Stalking for Fun and Profit

Knowing more about your customers can mean knowing the kind of content they’ll enjoy and find useful, the places you should be to connect with them online, and the kinds […]

Posted on June 8, 2022
by Rebecca Haden
Posted in Online marketing, Strategy | Leave a comment

Reaching Out to New Demographics

As you’re reopening, rebuilding, or rebranding, you might be ready to reach out to a new audience. Maybe you’ve realized you want to work with a younger crowd, or an […]

Posted on April 22, 2022
by Rebecca Haden
Posted in Online marketing, Web content | Leave a comment
inbound marketing

SEO and Inbound Marketing

I was talking with a client earlier. “I see people are coming to your new website,” I said cheerfully. We hadn’t been discussing SEO and inbound marketing, as it happened. […]

Posted on August 18, 2021
by Rebecca Haden
Posted in Online marketing, SEO | Leave a comment

What Should You Do with Your SEO Strategy Document?

Haden Interactive creates custom SEO strategy documents to guide you in your SEO strategy.  One of our clients said that her strategy report is “dog eared and tea stained.” Another […]

Posted on June 16, 2021
by Rebecca Haden
Posted in Online marketing, SEO | Leave a comment

Customer Reviews vs. Expert Reviews

Consumers are looking to customer reviews more than ever, and they are increasingly likely to trust them. A recent survey found that 84% of respondents trusted online reviews as much […]

Posted on June 2, 2021
by Rebecca Haden
Posted in Online marketing | Leave a comment

A Perfect Buyer Persona

Meet Joe. He’s marketing director for a biotech firm. His background is in marketing, not tech, but he’s aware of the value of digital marketing and has a realistic understanding […]

Posted on February 17, 2021
by Rebecca Haden
Posted in Online marketing | Leave a comment
conversion rate

Improve Your Conversion Rate

Your conversion rate is the percentage of web visitors who take the action you want them to take. There are two basic changes that have been proven to improve conversion […]

Posted on February 3, 2021
by Rebecca Haden
Posted in Online marketing | Leave a comment
web metrics

Top 5 Web Metrics for 2021

You may have had your end-of-year reports, your annual meetings, and your planning retreats by now. But how are you determining the value of your online presence? What web metrics […]

Posted on January 27, 2021
by Rebecca Haden
Posted in Online marketing | Leave a comment

Traditional Marketing vs. Digital Marketing

Marketing is an essential part of any good business plan. Without marketing, most businesses would just be sitting in a dimly lit room, staring at their phones, hoping and praying […]

Posted on December 2, 2020
by Gideon Haden
Posted in Online marketing | Leave a comment

The First On Your Block?

There are some industries in which many or even most companies don’t have websites. Antique stores. Nail salons. CPAs. Caterers. Private medical practices. Contractors. Dance studios. Independent mechanics. If you’re […]

Posted on November 13, 2020
by Rebecca Haden
Posted in Online marketing, SEO | Leave a comment

#1 Local: How Are Your Chances?

I had a call from a local business which doesn’t currently have a website. We’re told that 40% of small businesses don’t have websites, and this business owner realized that […]

Posted on November 4, 2020
by Rebecca Haden
Posted in Online marketing, SEO | Leave a comment

Why Your Content Marketing Isn’t Working

Here at Haden Interactive, we’re all about web content. The content at your website, your blog, the content of your email blasts, your whitepapers and ebooks, social media, video scripts […]

Posted on October 19, 2020
by Rosamond Haden
Posted in Online marketing, SEO | Leave a comment

How Much Traffic Do You Need?

You use analytics to keep track of traffic — the number of visitors — to your site, but how can you know whether you have a good amount of traffic […]

Posted on September 14, 2020
by Rebecca Haden
Posted in Analytics, Online marketing, SEO | Tagged traffic | Leave a comment
Web traffic button

5 Ways to Get Traffic to Your New Website

Organic search is the main traffic source for a well-optimized, established website. But what about your brand-new website that doesn’t yet have that organic search traffic coming? You could patiently […]

Posted on July 13, 2020
by Rebecca Haden
Posted in Online marketing | Leave a comment

How Will the DATA Act Affect Digital Marketing?

The Data Accountability and Transparency Act of 2020, or DATA Act, has been proposed by Senator Sherrod Brown. It hasn’t been officially introduced in Congress, and the Washington Post doesn’t […]

Posted on July 6, 2020
by Rebecca Haden
Posted in Online marketing | Leave a comment

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