Online marketing
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No Analytics? Now What?
We recently built a new website for a company that had a well-established website. They had not installed analytics, so they didn’t know how many visitors they had. We installed Google Analytics for them, as we always do when we build a website. They went from no analytics to all kinds of new data. Suddenly,…
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Keywords and Synonyms
A client sent an interesting question this morning: should we work on “COFA” or “compact” as a keyword? She didn’t use the terms “keywords” or “synonyms,” but she was basically asking about keywords and synonyms. There are plenty of questions to think about in these categories. Keywords, in case you’re wondering, are the words people…
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SEO for Urgent Care
If you offer urgent care, even if you also offer other services, you want to show up when people in your area search for “urgent care.” SEO for urgent care should be a top marketing priority. People in need of urgent medical services will go to Google to find those services. SEO helps your website…
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AI Dangers
AI is everywhere. It’s speeding up tasks at work, entertaining people, and — for some users who caught it at a bad moment earlier this month — spewing out random nonsense. It’s also bringing up myriad copyright and intellectual property issues. Content created with generative AI cannot be copyright protected. However, there are several legal…
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How Old Are Facebook Users?
How old are Facebook users? Getting older every day. The Economist tracked down the most reliable data on the question, and they have shared the facts. People in their 40s use Facebook way more than teenagers. The fastest growing group is 45-65. And people over 65 are catching up. While total users still peak at…
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Are Digital Ads Optional?
Big companies have always advertised online — “always” here meaning ever since it became an option — but there has been a perception that the internet leveled the playing field, allowing smaller companies to reach consumers through organic search with a much smaller budget than the cost of big ad campaigns. Is that true? Can…