According to a recent study, 69.2% of healthcare marketers surveyed use content marketing, yet only 27.8% consider it highly effective. The most popular answer — from two thirds of respondents […]
Category Archives: Online marketing
Checking Out the Competition
I have a confession to make. Checking out the competition brings out the worst in me.
Your Customer’s Path to Purchase
Your customer’s path to purchase has been redefined with these basic steps: Stimulus: the moment when a potential customer becomes aware of your goods and services Zero moment of truth: […]
How to Hire the Right Web Content Firm
Content marketing is the most effective way to engage your customers and potential customers right now. However, most professionals working in health and wellness don’t have the time or the […]
Cleaning Up Your Internet Presence
Cleaning up your internet presence, or online reputation management, can be an important part of your digital marketing strategy. Here are some examples: A murder took place in a hospital […]
New Services from Google My Business
Do you have your profile ready at Google My Business? If so, you can take advantage of some new goodies from Google. Google My Business has already been showcasing your […]
5 Ways to Get Traffic to Your New Website
A well-optimized, established website will have organic search as its main source of traffic. But what about your brand-new website that doesn’t yet have that organic search traffic coming? You […]
Only Pay If You’re On Page 1!
A client shared with me a high-pressure sales pitch he’s been getting from an online promotion company.
Website Traffic
We’re sending out analytics reports this week, and so far every client has had a nice website traffic increase for Quarter 1. That’s what we like to see, and what […]
SEO Don’ts
Recently a client asked for a list of SEO dos and don’ts. The client is a franchise operation, and they wanted to help their franchisees get the best possible results […]
Is Your Website Ready for Cyber Monday?
In 2005, the National Retail Federation came up with the term “Cyber Monday.” They claimed that people who had enjoyed their long Thanksgiving weekend with family, friends, and fellow Black […]
Global Spending on Digital Marketing Is Booming
Research firm Forrester estimates that American businesses will spend $120 billion on digital marketing by 2021. You can’t plan to spend nothing. The numbers Nearly half of marketing budgets will […]
Health Care Marketing
Health care marketing is not completely different from marketing in general, but there are some questions that healthcare marketers need to ask — and some facts that affect healthcare marketing […]
Your Website Is Not a Piece of Paper
This very famous cartoon by Edward Koren has the caption, “Well, there’s your problem.”
An Amazing New Online Marketing Tool!
A man came to see me not long ago. He was trying to decide whether to work with me, or with this Amazing New Online Marketing Tool he’d discovered. I […]