Online marketing for clinics has a lot in common with online marketing for private practices and hospitals, but there are differences. Here are ten tips for building your clinic’s online […]
Category Archives: Online marketing
Demographics for Cosmetics Companies
Creating your buyer persona is an essential step in your content marketing strategy. Traditionally, demographics like age, ethnicity, and gender have been key factors in customer personas. Increasingly, we look […]
New Adwords Interface
Thrills and chills await you at the new Adwords interface. You’ll ride an emotional roller coaster as you admire the new interface with all its cool boxes and shiny new […]
Health Care Marketing
Health care marketing is experiencing some significant changes, and medical practices need to keep up if they’re going to get a good return on investment from their marketing dollars. Who’s […]
Dermatologists’ Online Marketing
Dermatologists are looking at increasing demand for skin cancer screenings as well as for cosmetic procedures as Baby Boomers get older and discretionary spending increases. At the same time, board-certified […]
Healthcare Content Marketing 2017
According to a new study by True North, 69.2% of healthcare marketers surveyed use content marketing, yet only 27.8% consider it highly effective. The most popular answer — from two […]
Tracking Offsite Conversions
Tracking conversions can be easy: when a conversion means making a donation or booking an appointment, you just set up a goal in Google Analytics. Soon, you can see not […]
Do You Trust Statistics?
I sat in on a meeting recently in which a rep from a TV station said with apparent seriousness that their research showed that people who saw a TV ad […]
Stress, Data, and Online Marketing
A UK study found that 34% of British small business owners apparently suffer stress over online visibility. Mostly, they think that they’re not investing enough in the effort, and they’re […]
5 Ways to Get Traffic to Your New Website
A well-optimized, established website will have organic search as its main source of traffic. But what about your brand-new website that doesn’t yet have that organic search traffic coming? You […]
Your Blog and Your Editorial Calendar
Time to get your editorial calendar together? Build a calendar You need a calendar that all your team members can access and edit or take action from. We like the […]
Your Marketing Plan: Setting Goals
When you plan your marketing strategy, you can’t be satisfied with saying that you want to get more out of your website, and leaving it at that.
Plan a Healthcare Content Marketing Matrix
Content marketing is the new standard for health and wellness marketing. That makes sense. Searching for health information is one of the top uses of the internet in the U.S. […]
Are You Supporting Fake News?
Have you heard that the Pope endorsed Donald Trump? That’s a very famous piece of fake news. Fake news is not just biased claims or bad reporting. It’s false news […]
A Perfect Buyer Persona
Meet Joe. He’s marketing director for a biotech firm. His background is in marketing, not tech, but he’s aware of the value of digital marketing and has a realistic understanding […]