Marketing is an essential part of any good business plan. Without marketing, most businesses would just be sitting in a dimly lit room, staring at their phones, hoping and praying […]

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Marketing is an essential part of any good business plan. Without marketing, most businesses would just be sitting in a dimly lit room, staring at their phones, hoping and praying […]
There are some industries in which many or even most companies don’t have websites. Antique stores. Nail salons. CPAs. Caterers. Private medical practices. Contractors. Dance studios. Independent mechanics. If you’re […]
I had a call from a local business which doesn’t currently have a website. We’re told that 40% of small businesses don’t have websites, and this business owner realized that […]
Here at Haden Interactive, we’re all about web content. The content at your website, your blog, the content of your email blasts, your whitepapers and ebooks, social media, video scripts […]
You use analytics to keep track of traffic — the number of visitors — to your site, but how can you know whether you have a good amount of traffic […]
Organic search is the main traffic source for a well-optimized, established website. But what about your brand-new website that doesn’t yet have that organic search traffic coming? You could patiently […]
The Data Accountability and Transparency Act of 2020, or DATA Act, has been proposed by Senator Sherrod Brown. It hasn’t been officially introduced in Congress, and the Washington Post doesn’t […]
Sometimes tracking conversions is easy; when a conversion means making a donation or booking an appointment through your website, you just set up a goal in Google Analytics. Soon, you […]
Have you chosen not to update your website because of the coronavirus? Or maybe in spite of it? We can imagine some reasons people might make that choice: I’ll just […]
We’re building a website right now for a global organization that holds events every few years. In between the events, they don’t want to keep up with events, accept registrations, […]
Maybe you want to improve the visibility of your website in search, build your social media influence, or bolster your online presence in general. You want to invest in digital […]
What’s going to happen to your business during the pandemic — will you even survive? This is not an alarmist question. Many businesses are struggling now. Retail stores, restaurants, gyms, […]
As we all face the COVID-19 pandemic, a top priority for many businesses is figuring out new ways to meet the needs of the people we serve. You might be […]
According to a recent study, 69.2% of healthcare marketers surveyed use content marketing, yet only 27.8% consider it highly effective. The most popular answer — from two thirds of respondents […]
I have a confession to make. Checking out the competition brings out the worst in me.