Online marketing
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AI Dangers
AI is everywhere. It’s speeding up tasks at work, entertaining people, and — for some users who caught it at a bad moment earlier this month — spewing out random nonsense. It’s also bringing up myriad copyright and intellectual property issues. Content created with generative AI cannot be copyright protected. However, there are several legal…
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Are Digital Ads Optional?
Big companies have always advertised online — “always” here meaning ever since it became an option — but there has been a perception that the internet leveled the playing field, allowing smaller companies to reach consumers through organic search with a much smaller budget than the cost of big ad campaigns. Is that true? Can…
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Goodbye to Universal Analytics!
Google stopped collecting and processing data in Universal Analytics properties last year, on July 1, 2023. Ideally, you switched over to GA4, the new Google Analytics, before that date and you will have a full year of data in your new analytics account by then. Maybe you didn’t, though. Or maybe you started the new…
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A New Preschool Website
You know your preschool needs a website, but how do you get started? How do you plan an effective website for your school? Here are some tips to consider when you’re planning a new preschool website. We were delighted to have the opportunity to create a new website for First School, a preschool and parents…