Online marketing

  • Writing for the Second Screen

    Writing for the Second Screen

    Kyle is watching a streaming news service when he sees that 33 people in 24 states have died from vaping and legal changes are being proposed. That’s a surprise for him — and it’s confusing, too. Even though the numbers are higher than he thought, he wonders why people are focused on vaping when traditional…

  • More Spam

    More Spam

    Recently we’ve had a couple of clients reach out to us in alarm because they are seeing more spam. They see more spam comments, more spam subscriptions, and more spam emails. It’s not their imaginations. Check out some statistics: Americans received 225 billion spam texts in 2021, a 157% increase over 2021. 56.5% of all…

  • Purpose: What’s Your Website For?

    Purpose: What’s Your Website For?

    Whether you’re having your first website built, spiffing up one you’ve had for a long time, or creating a strategy to get the most out of your current website, it’s good to think occasionally about your website’s purpose. Chances are good that it does — or should do —  all three of the things described…

  • Local Search and Franchises

    Local Search and Franchises

    When we prepare to build a website for a local company, we begin by checking out the competitive landscape. One of the tools we use is Spyfu, software which shares estimates of the performance of almost every website you can think of. The main overview tool checks how your website stacks up against online competitors.…

  • Floating Along with Your Website

    Floating Along with Your Website

      It’s the nature of my job that I’m usually working on building sites or rebuilding them. But one of the great things about a website is that it will continue to work for you even when you’re not working on it. With you or without you, your well-designed and optimized website will do its…

  • The Future of Search

    The Future of Search

    The Washington Post is warning that Google’s new AI search will slash website visits by 25%. The New York Times agrees. We’re not sure about that, but we do believe that the trend we’ve already reported on will continue: Google is working to keep people on the search engine results page rather than sending them…