A well-optimized, established website will have organic search as its main source of traffic. But what about your brand-new website that doesn’t yet have that organic search traffic coming? You […]
Category Archives: Online marketing
Only Pay If You’re On Page 1!
A client shared with me a high-pressure sales pitch he’s been getting from an online promotion company.
Website Traffic
We’re sending out analytics reports this week, and so far every client has had a nice website traffic increase for Quarter 1. That’s what we like to see, and what […]
SEO Don’ts
Recently a client asked for a list of SEO dos and don’ts. The client is a franchise operation, and they wanted to help their franchisees get the best possible results […]
Is Your Website Ready for Cyber Monday?
In 2005, the National Retail Federation came up with the term “Cyber Monday.” They claimed that people who had enjoyed their long Thanksgiving weekend with family, friends, and fellow Black […]
Global Spending on Digital Marketing Is Booming
Research firm Forrester estimates that American businesses will spend $120 billion on digital marketing by 2021. You can’t plan to spend nothing. The numbers Nearly half of marketing budgets will […]
Health Care Marketing
Health care marketing is not completely different from marketing in general, but there are some questions that healthcare marketers need to ask — and some facts that affect healthcare marketing […]
Your Website Is Not a Piece of Paper
This very famous cartoon by Edward Koren has the caption, “Well, there’s your problem.”
An Amazing New Online Marketing Tool!
A man came to see me not long ago. He was trying to decide whether to work with me, or with this Amazing New Online Marketing Tool he’d discovered. I […]
Does Your Website Work Weekends?
One of the great things about your website is that it will go ahead and work for you while you’re out doing other things. It will, assuming you have a […]
Your Online Competition: How to Win
Who are your competitors? When we begin working with a new client, we always have a look at their online competition. This gives us an insight into what works well […]
Using Testimonials on Your Website
Testimonials are great for your website. Just as news is more convincing than paid advertising, the things other people have said about you can be more convincing than the things […]
Giving It Away?
It is more and more common nowadays to give things away at websites. “Common” doesn’t always mean it’s a good idea. Should you be giving things away to your customers […]
8 Great Ways to Promote Your Content
Research shows that creating new content is the hardest part of content marketing for most marketers. (Not for our clients, obviously. Get in touch if you want a steady flow […]
GDPR for American Websites
GDPR (The General Data Protection Act) goes into effect on May 25th, 2018. If you haven’t been preparing already, you might be wondering whether you should be paying attention. The most […]