Meet Joe. He’s marketing director for a biotech firm. His background is in marketing, not tech, but he’s aware of the value of digital marketing and has a realistic understanding […]
Category Archives: Online marketing
Improve Your Conversion Rate
Your conversion rate is the percentage of web visitors who take the action you want them to take. There are two basic changes that have been proven to improve conversion […]
Top 5 Web Metrics for 2021
You may have had your end-of-year reports, your annual meetings, and your planning retreats by now. But how are you determining the value of your online presence? What web metrics […]
Traditional Marketing vs. Digital Marketing
Marketing is an essential part of any good business plan. Without marketing, most businesses would just be sitting in a dimly lit room, staring at their phones, hoping and praying […]
The First On Your Block?
There are some industries in which many or even most companies don’t have websites. Antique stores. Nail salons. CPAs. Caterers. Private medical practices. Contractors. Dance studios. Independent mechanics. If you’re […]
#1 Local: How Are Your Chances?
I had a call from a local business which doesn’t currently have a website. We’re told that 40% of small businesses don’t have websites, and this business owner realized that […]
Why Your Content Marketing Isn’t Working
Here at Haden Interactive, we’re all about web content. The content at your website, your blog, the content of your email blasts, your whitepapers and ebooks, social media, video scripts […]
How Much Traffic Do You Need?
You use analytics to keep track of traffic — the number of visitors — to your site, but how can you know whether you have a good amount of traffic […]
5 Ways to Get Traffic to Your New Website
Organic search is the main traffic source for a well-optimized, established website. But what about your brand-new website that doesn’t yet have that organic search traffic coming? You could patiently […]
How Will the DATA Act Affect Digital Marketing?
The Data Accountability and Transparency Act of 2020, or DATA Act, has been proposed by Senator Sherrod Brown. It hasn’t been officially introduced in Congress, and the Washington Post doesn’t […]
Tracking Offsite Conversions
Sometimes tracking conversions is easy; when a conversion means making a donation or booking an appointment through your website, you just set up a goal in Google Analytics. Soon, you […]
Not Updating Your Website?
Have you chosen not to update your website because of the coronavirus? Or maybe in spite of it? We can imagine some reasons people might make that choice: I’ll just […]
The 4-D Website
We’re building a website right now for a global organization that holds events every few years. In between the events, they don’t want to keep up with events, accept registrations, […]
If You Could Invest In One Thing for Digital Marketing
Maybe you want to improve the visibility of your website in search, build your social media influence, or bolster your online presence in general. You want to invest in digital […]
COVID-19 Business Disruption
What’s going to happen to your business during the pandemic — will you even survive? This is not an alarmist question. Many businesses are struggling now. Retail stores, restaurants, gyms, […]