According to a recent study, 69.2% of healthcare marketers surveyed use content marketing, yet only 27.8% consider it highly effective. The most popular answer — from two thirds of respondents […]
I have a confession to make. Checking out the competition brings out the worst in me.
Your customer’s path to purchase has been redefined with these basic steps: Stimulus: the moment when a potential customer becomes aware of your goods and services Zero moment of truth: […]
Content marketing is the most effective way to engage your customers and potential customers right now. However, most professionals working in health and wellness don’t have the time or the […]
Cleaning up your internet presence, or online reputation management, can be an important part of your digital marketing strategy. Here are some examples: A murder took place in a hospital […]
Do you have your profile ready at Google My Business? If so, you can take advantage of some new goodies from Google. Google My Business has already been showcasing your […]
A well-optimized, established website will have organic search as its main source of traffic. But what about your brand-new website that doesn’t yet have that organic search traffic coming? You […]
A client shared with me a high-pressure sales pitch he’s been getting from an online promotion company.
We’re sending out analytics reports this week, and so far every client has had a nice website traffic increase for Quarter 1. That’s what we like to see, and what […]
Recently a client asked for a list of SEO dos and don’ts. The client is a franchise operation, and they wanted to help their franchisees get the best possible results […]
In 2005, the National Retail Federation came up with the term “Cyber Monday.” They claimed that people who had enjoyed their long Thanksgiving weekend with family, friends, and fellow Black […]
Research firm Forrester estimates that American businesses will spend $120 billion on digital marketing by 2021. You can’t plan to spend nothing. The numbers Nearly half of marketing budgets will […]
Health care marketing is not completely different from marketing in general, but there are some questions that healthcare marketers need to ask — and some facts that affect healthcare marketing […]
This very famous cartoon by Edward Koren has the caption, “Well, there’s your problem.”
A man came to see me not long ago. He was trying to decide whether to work with me, or with this Amazing New Online Marketing Tool he’d discovered. I […]