Online marketing

  • Are Digital Ads Optional?

    Are Digital Ads Optional?

    Big companies have always advertised online — “always” here meaning ever since it became an option — but there has been a perception that the internet leveled the playing field, allowing smaller companies to reach consumers through organic search with a much smaller budget than the cost of big ad campaigns. Is that true? Can…

  • Goodbye to Universal Analytics!

    Goodbye to Universal Analytics!

    Google stopped collecting and processing data in Universal Analytics properties last year, on July 1, 2023. Ideally, you switched over to GA4, the new Google Analytics, before that date and you will have a full year of data in your new analytics account by then. Maybe you didn’t, though. Or maybe you started the new…

  • Should You Clean up Your Social Media?

    Should You Clean up Your Social Media?

    We recently saw a suggestion to go back and clean up your social media — delete old posts on Facebook, for example. Is this a good idea? Remove anything off-brand Did you use terminology in the past that you regret today? Did you go through a spell of adolescent rebellion at your company and post…

  • A New Preschool Website

    A New Preschool Website

    You know your preschool needs a website, but how do you get started? How do you plan an effective website for your school? Here are some tips to consider when you’re planning a new preschool website. We were delighted to have the opportunity to create a new website for First School, a preschool and parents…

  • A New Creative Website

    A New Creative Website

    A creative website? All our websites are creative, so what does it mean to talk about a creative website? Simply, the site owner is not a doctor or an engineer, but a creative professional. The Timothy Mooney Repertory Theater presents innovative variations on classic theater across the nation, bringing Shakespeare and Moliere — as well…

  • Pick Your Plugins

    Pick Your Plugins

    WordPress.org lists 59,576 plugins. There are more that aren’t listed there, but we can use that number to develop a useful estimate of the number of plugins available: a whole lot. How do you know which ones to use at your WordPress site? Some people have a list of plugins they routinely use, and in…