Organic search is the main traffic source for a well-optimized, established website. But what about your brand-new website that doesn’t yet have that organic search traffic coming? You could patiently […]
The Data Accountability and Transparency Act of 2020, or DATA Act, has been proposed by Senator Sherrod Brown. It hasn’t been officially introduced in Congress, and the Washington Post doesn’t […]
Sometimes tracking conversions is easy; when a conversion means making a donation or booking an appointment through your website, you just set up a goal in Google Analytics. Soon, you […]
Have you chosen not to update your website because of the coronavirus? Or maybe in spite of it? We can imagine some reasons people might make that choice: I’ll just […]
We’re building a website right now for a global organization that holds events every few years. In between the events, they don’t want to keep up with events, accept registrations, […]
Maybe you want to improve the visibility of your website in search, build your social media influence, or bolster your online presence in general. You want to invest in digital […]
What’s going to happen to your business during the pandemic — will you even survive? This is not an alarmist question. Many businesses are struggling now. Retail stores, restaurants, gyms, […]
As we all face the COVID-19 pandemic, a top priority for many businesses is figuring out new ways to meet the needs of the people we serve. You might be […]
According to a recent study, 69.2% of healthcare marketers surveyed use content marketing, yet only 27.8% consider it highly effective. The most popular answer — from two thirds of respondents […]
I have a confession to make. Checking out the competition brings out the worst in me.
Your customer’s path to purchase has been redefined with these basic steps: Stimulus: the moment when a potential customer becomes aware of your goods and services Zero moment of truth: […]
Content marketing is the most effective way to engage your customers and potential customers right now. However, most professionals working in health and wellness don’t have the time or the […]
Cleaning up your internet presence, or online reputation management, can be an important part of your digital marketing strategy. Here are some examples: A murder took place in a hospital […]
Do you have your profile ready at Google My Business? If so, you can take advantage of some new goodies from Google. Google My Business has already been showcasing your […]
A client shared with me a high-pressure sales pitch he’s been getting from an online promotion company.