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September 2010
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Want Lots of Stuff on Your Homepage?
Shan and I are currently working on a church website. There are lots of interesting things about this project, as there are about every project, but one aspect that has been a creative challenge is the desire of the owners to put lots of stuff on the homepage. You’re seeing about half of the page…
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Natural Link Profiles
One of the things you should do when linkbuilding is to check out your competitors’ link profiles. Use a software tool for the purpose, or a free tool such as Yahoo! Site Explorer, and have a look at the sites that link to your competitor.
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Suddenly You Realize: Your Husband’s Underwear Is Ridiculous
This is the homepage of a site we wrote. It isn’t ridiculous, and indeed, it has nothing to do with today’s post.
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What’s In It for You?
Earlier this week, I was talking with an interesting guy whom I’ve never met, but with whom I’m spoken before by phone a few times. We were talking about some materials he wrote. I’ve reviewed other things of his, and I’m writing about a shared subject next week, so I had asked if I could…
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When Your Analytics Deceive You
I write reviews for Amazon. Me and thousands of other people. I get a certain amount of correspondence relative to my reviews there — people asking if they can send me a book to review, or asking a question, or asking if they can put one of my reviews on their packaging, stuff like that.…
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What Does Google Instant Mean for Search?
Google rolled out Instant today. In the old days (that is, yesterday), you typed in your query, clicked the button, and waited for Google to think about it and hand you a list of possible resources for your query. If the search didn’t bring up what you wanted, you adjusted your search, clicked again, and…