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October 2010
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Whose Website Is It, Anyway?
The screenshot here is a project I made for my first web design class. We were learning the languages used for web design, not anything about good web design, and we had a lot of rules for the assignment: it must include a table, there has to be a picture with a border, stuff like…
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Nondisclosure Agreements for Your Website
In the course of building a website, your web pros need access to a lot of information. Your writer has to understand the business pretty fully to do a good job, your SEO professional needs to see sensitive data in order to determine the best strategy for you, and your designers may need to take…
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Above the Fold: the Scrolling Controversy
Look at almost any current discussion of SEO and web design and you’ll see people emphasizing the importance of the non-scroll design, right alongside people scoffing at the idea that people won’t scroll. They’re missing the key point. People don’t scroll until they’re committed to a page. That’s not the same as saying that they…
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Lab Report: A Six Month Old Website
Our company lab site is now six months old. This is long enough to get a sense of how a website is doing, and to decide whether to make changes in your approach.
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Why You Need a Copywriter for Your Website
Recently I was talking with a designer who works in house for a large company. She has been working on their website, but is experiencing some frustration. “Waiting for content…” she said, in that special voice that means, “You know exactly what I mean, because we ALL have this problem.”