November 2010

  • Lab Report: Ordinary Time

    Lab Report: Ordinary Time

    The Christian liturgical calendar has special times like Christmas and Easter, but it also has what’s known as “ordinary time,” when nothing special is happening. This seems like a useful concept for websites, too. There are special times like redesigns, seasonal peaks and valleys, linkbuilding campaigns and press pushes, but there are also ordinary times.…

  • Your New WordPress Site, Part 5: Plug-ins

    Your New WordPress Site, Part 5: Plug-ins

    The last basic element for your new WordPress site, now that you have your content, theme, and widgets in place, is the plug-ins.

  • Your New WordPress Site, Part 4: Widgets

    Your New WordPress Site, Part 4: Widgets

    Once you have some content at your WordPress site and have your theme chosen, you can add functionality to your site with widgets. Widgets are easy options that let you do things like show recent comments on the front page, add a search function, and all kinds of things that you would otherwise need programming…

  • Your New WordPress Site, part 2: Posts or Pages?

    Your New WordPress Site, part 2: Posts or Pages?

    At your WordPress site, you can write things as Posts or as Pages. Which should you choose? The biggest difference is that Posts are intended to work like blog posts: they change all the time and you have new ones every day which may, depending on how you set up your site, supplant those of…

  • Your New WordPress Site, part I

    Your New WordPress Site, part I

    Congratulations! You have a bright shiny new WordPress based site. The problem is, there’s a persistent myth that people with no training or background can immediately use WordPress successfully.

  • Can You Compare Stats?

    Can You Compare Stats?

    When I first started using Google Analytics, I had been using another form of web stats for a while. Google showed about a tenth as many visits as my old stats counter, so I was of course mystified and frustrated. I was an in-house SEO in those days, and I didn’t like to report lower…