August 2011

  • Organizing Your Case Studies

    Organizing Your Case Studies

    Case studies can be  valuable additions to your website. They provide an opportunity to use your important keywords in natural text, they help site visitors imagine exactly what you can do for them, and they increase your unique content and update your site.

  • Four Keys to Fun and Your Website

    Four Keys to Fun and Your Website

    Nicole Lazarro has proposed that there are four keys to fun in video games:

  • Who’s Worth Getting Links From?

    Who’s Worth Getting Links From?

    Links from other sites to your site are essential for optimum performance in search. Gaining links takes work. Quality is more important than quantity (though quantity is a good thing, too).

  • Lab Report: Content Marketing

    Lab Report: Content Marketing

    Two weeks ago today we undertook an experiment to see whether we could gauge the results of content marketing  in a very specific way: does placing a good article or two linking back to a site with a given keyword improve rankings for that site with that keyword?

  • 10 Lessons Learned at WC Fayetteville

    10 Lessons Learned at WC Fayetteville

    We spent the weekend at WordCamp Fayetteville, and it was downright fun. This is our hometown, so of course it was a time to reconnect with friends, and we also met some great new people.