August 2011

  • Hyperlocal Search

    Hyperlocal Search

    On Internet Explorer on my desktop computer, Google thinks I live in North Carolina. Google is wrong. On the browser I use most, my search results reflect my actual location, but if I use IE, my  search results are filled with East Coast stuff.

  • The DIY Web Message

    The DIY Web Message

    I spent the afternoon at a norming session for the college where I teach. Yes, it was just about as exciting as it sounds, but important. Anyway, in the course of it, a witty colleague suggested that a student paper we were reading did in fact have a point and some persuasive arguments in favor…

  • Lab Report: Ad Performance

    Lab Report: Ad Performance

    We’ve been playing around with ads at our lab site, FreshPlans. People ask us about monetizing sites sometimes; we write for successfully monetized sites, but the process of getting from website to monetized website is fraught with peril — or at least most people don’t seem to succeed at it. We wrote about the basic…

  • A Contest at Your Website

    A Contest at Your Website

    A couple of weeks ago I was invited by a site called JobMob to participate in their annual guest blogging contest. I went ahead and wrote up a post for them, and you might want to go read it if you are interested in freelance job search cover letters. There are lots of prizes, and…

  • The Planned Website

    The Planned Website

    Eric Huber of Blue Zoo Creative joined me for lunch yesterday and we got talking about the problem of the unplanned website. Eric shared a surprising question that he asks new clients in order to get their sites off to a well-planned start.

  • The Unplanned Website

    The Unplanned Website

    Designer Tom Hapgood and I sat down yesterday to plan a new site we’re doing for a dentist who practices in an art gallery. Pretty cool, eh?