November 2011
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No Bull Social Media
No Bull**** Social Media: the All-Business, No-Hype Guide to Social Media Marketing by Jason Falls and Erik Deckers is a good book for taking a big-picture view of the idea of social media for business. Falls and Deckers look at how social media serves businesses for branding, reputation management, and increasing sales. They compare social…
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When Search Engines Go Wrong
I love search engines. Organizing information is a noble calling, and search engines do it well. I teach classes in how to use them, and have done so since before Google existed. I wish real life had a search function.
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Seo Tip #25
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Site Maps
A client wrote last night asking, “Is it not possible to tell Google the sitemap directly?… Can you not just tell Google the layout and have it appear appropriately?”
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WP Plugin Review: Column Editor
Pippin Wiliiamson’s newest plugin for WordPress has the rather opaque title “Post Columns Type Editor.” Look at what it does, though, and I think you’ll see that it has potential to make your WordPress life easier.
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New Social Media Option: Pinterest
Pinterest is the new kid on the block in social media. It’s a site where you can post links to pictures and create “boards” which are your own curated collections of pictures. At Pinterest you’ll find girls’ collections of pictures of wedding dresses, boards of people’s favorite TV shows, assemblages of favorite fonts, and pages…