January 2013
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Google Analytics Shortcuts
There are some Google Analytics reports that almost every uses: traffic, traffic sources, and conversions, for example. There are some that you might run just to answer specific questions, like, “Why did we get that spike in traffic from Illinois last week?”. But there are also reports that are useful specifically for your website and…
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New Look at Google Analytics
Your Google Analytics dashboard has a new look. Today we’re offering you a first glance, and we’ll be going into more depth throughout the week. The first thing you’ll notice is the new “My Stuff” section, where you can set up a dashboard that includes the metrics that matter most to you. You’ve had this…
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Social Media’s ROI
We’re working on some new ways to measure and report on social media ROI. However, Julianne needed some quick numbers, so I had a look and came up with some that seem interesting, if not definitive.
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Time for a Change at Your Website?
A new client recently said something about the new design firm always trashing the work of the old design firm. I protested — I hope we never trash anyone’s work. But sometimes you need a change, either a big one or a small one.
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Where to Post: Twitter, Blog, FB, or LI?
Actually, Twitter, your blog, Facebook, and LinkedIn aren’t the only options. They’re just the ones clients have asked about in the past few days. Here’s a list of places where you might post content, and why:
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Add a PDF to Your WP Blog Post
When you want to reference something at your blog that already exists elsewhere on the web, you should link to it. When you want to offer an eBook, a white paper, or another document that isn’t online, you’ll often prefer to provide it in the form of a PDF, a document that can be viewed…