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April 2013
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Repurposing Content for Your Website
Content marketing works well, and it’s not that new an idea. Jell-O’s free cookbooks from the early 1900s were a perfect example: content that was useful and entertaining for their customers and which also encouraged them to buy more.
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Do Search Engines Care about Errors?
We produce about 30,000 words a week over here, so I’m not going to claim that we never have a typo. I will say that we try very hard to catch any errors before they’re published, and that we instantly correct any error found at any time after publication.
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Your Blog: Do Looks Matter?
We’re building a new WordPress site for a financial management company. They have a current blog, which we’re keeping up to date while we build the new site. We’re not making any big changes at the old blog while we work on the new one — we don’t have authority to, in fact. However, we…
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Reconciling Analytics and SEO Reports
Dominic Collard sent us a great question about Google Analytics. If you have your Webmaster Tools connected with Analytics, you have access to some useful reports under Search Engine Optimisation: In the Traffic Sources>Search Engine Optimisation there are 3 reports – queries, landing pages and geography. I’ve never understood why the clicks for each of the…
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Think Like a Rock Star
Many conversations about social media and online marketing center on measurement of ROI, detailed statistical analyses of engagement, or tech tools. Mack Collier proposes a change in attitude in his new book, Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans.
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Purchase Decision Points
Recently I wrote about optimizing your page for a product name. Sometimes, I suggested, it would be better to optimize for people who are at an earlier point in the decision making process — people who haven’t yet gotten to the stage of looking for a specific product. In the comments, Jessica said, “Interesting points!…