August 2013

  • A Deeper Look with Google Analytics

    A Deeper Look with Google Analytics

    Some things in Google Analytics are obvious at first glance. Google even helpfully puts the good stuff, like increasing traffic, in green and the things to worry about in red. Some things are not so obvious. We had a couple of great examples of that recently. Example 1: falling search traffic During a recent site…

  • Long Run Results of Short Run Efforts

    Long Run Results of Short Run Efforts

    We wrote in May about some short term efforts to kick Facebook company pages up a notch. We looked at three examples of activities: A request for Likes to help the page get to the next Likes milestone An aggressive social media marketing campaign lasting about one month A couple of promoted Facebook posts In…