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August 2013
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Is Your Site Reaching Travelers? Pt. II
Before we left our home to travel to Colorado, I went online to identify interesting places to go. My son William was a bit scornful. He picked up his phone with a helpful air and said, “Siri, find me a restaurant.” “There are 15 restaurants fairly close to you,” Siri replied, equally helpfully. He chose…
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Is Your Website Reaching Travelers?
Some of the Haden Interactive team (the ones named Haden) are traveling this week. We’ve been in unfamiliar areas, so we’ve had a chance to use local search with complete ignorance, the way it’s supposed to be used. The image here shows something we’ve seen a lot of.
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Talking to Robots Slide Deck
When you write for the web, you want to be able to communicate well with the people who see your website. However, if you don’t also communicate well with search engines, no one will find your website, so it won’t matter how well it’s written. Here is a presentation on copywriting for your website… writing…
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Jargon at Your Website
Jargon is specialized language used in a particular field. Jargon is used to do several things: We use it to communicate more efficiently. Often, when you talk about your own subject, you’re talking about things that don’t have names in ordinary English because they’re not needed — but they really are needed by people working…
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Who Loves Your Brand?
Who really loves your brand? You do. T.J. Foltz, president of Humankind Water, in an interview, made the point that you find your product, your company, and your goals more entrancing than even your most passionate brand advocate does. That means you have to get to the point quickly. It’s like the photos of your…
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Present Yourself: Slideshares
Have you mastered LinkedIn, dominated Facebook, and taken over Twitter? Are you in need of a new challenge in the social media and content marketing space? In that case, you may be ready to Present Yourself at Slideshare. Present Yourself: Using SlideShare to Grow Your Business starts off with some encouragement to use visual content…