August 2013
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Changing Navigation for Holiday Sales
If you sell products and services that peak during the holidays, now is the time to get started on your fourth quarter marketing. You should be getting promotions on your editorial calendar, planning social media pushes and email blasts, and catalog updates.
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Leave Out the Parts People Skip
Writer Elmore Leonard died Tuesday at the age of 87. The popular novelist left 10 Rules of Writing. Most of these don’t apply to web content, frankly, or at least not to the content for websites designed to represent businesses and organizations. If your business site’s homepage begins with, “It was a dark and stormy…
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Can’t Get the Keyword You Want?
One of our clients is feeling frustrated. After nine months with us, his traffic has quadrupled, he’s getting 70% more traffic from paid search and paying just half as much per click, and traffic to his contact page has tripled. No, those things aren’t the source of his frustration. He’s frustrated because he isn’t ranking…
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Solving Problems with Your Website
People get online for entertainment, to talk with friends, to get information, pay bills, do their shopping, settle an argument. In addition to all those daily tasks and amusements, people also get online to solve problems. They search for “back pain,”computer problem,” “fix iphone,” “shoe repair,” and “swine flu symptoms,” just to begin with a…
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New Google Analytics Admin Screen
The new admin screen at your Google Analytics account has everything accessible at a glance. This is particularly helpful for those who only visit this area occasionally — it was hard to remember where everything was in the old admin interface if you only went in occasionally to add or filter out a user. What’s…
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The Geometry of Social Media Strategy
Is your socia media strategy in good shape? Just what shape is it in? Social media is no longer optional for businesses, but there are plenty of options for organizing your social media. Here are some of the possibilities: Organic One company can have lots of people who might do some social media. Some shine…