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November 2013
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Sex, Fear, and Greed
We had the opportunity yesterday to hear Permjot Valia at the ARK’s Sales and Finance Summit. He is an entertaining and inspiring speaker. He told us, among other things, that every company sells with just one visceral element: sex fear greed “Sex” here includes things like self-validation and general coolness, fear is about fear of…
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Your Brand Website
When you plan a website for your brand, you should think first about what you want that website to do for you. A brand website can have many jobs: E-commerce: Nowadays, even if you do most of your selling in retail stores, you might want to offer direct sales to consumers who are not in…
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SEO without Changing Your Website?
Lately we’ve talked with some companies whose websites aren’t performing well, but who don’t want to make changes in those websites, for various reasons. “What can you do for our SEO rankings?” they ask, and “We don’t want to make changes in our website; we just want SEO services. How can we get into the…
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Apples to Apples in Web Performance
One of the hard things about setting metrics for website performance is that there is so much variation, and so many variables, that it’s hard to say what’s normal or what might be a good result. Google’s most recent bench marks report showed that the average website loses a little traffic year over year, and…
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Live Refresh Website Makeover
What’s a Live Refresh? It’s our way of giving a website a quick improvement with just content — no design changes, no downtime, and minimal cost. We’ve just done a Live Refresh for the Arkansas Country Doctor Museum. They had a nice theme installed by a volunteer, but no planned homepage, little content, and empty…
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Too Late for Holiday Promotions?
In a recent conversation with Walmart veteran Teresa Warren, I learned that the holidays are pretty much settled for large suppliers. Buyers have made their decisions, promotions have been planned, and all they can do now is decide when to start discounting. That’s not true for smaller businesses. We don’t make our break our yearly…