November 2013

  • Integrating Twitter and Site Content

    Integrating Twitter and Site Content

    Publishers often use Twitter to share their content, usually with a tweet or two to get the message out about a new article. Unless your tweets are retweeted, though, you’re only really accessing your existing followers on Twitter. The best way to get your content to new people is through others’ sharing your content. It can…

  • Building a WP Site: What’s that Mean?

    Building a WP Site: What’s that Mean?

    We’re working with a couple of local museums at the moment on their websites. One is a large, famous museum with a new WordPress website built by a colleague of ours who works in-house at the museum. He built the site and migrated all the content from the old website to the new one. The…

  • Web Analytics and Business

    Web Analytics and Business

    We’re all watching our metrics, from our CRM or our POS system or our market research or from other sources. Are you watching your web analytics? It’s easy to think of web analytics as something for the marketing department or the IT department. The website is, for plenty of business owners, something like a billboard…

  • WordPress for All: A Book Review

    WordPress for All: A Book Review

    If you want to be able to take a hands-on approach to your WordPress website and you don’t currently have a book on the subject, you should buy WordPress For All : How To Create A Website For Business Or Personal Use, Quickly & Easily – Whatever Your Skill Level by Chris O’Connor. If you…

  • Google’s Ngram Viewer and Keywords

    Google’s Ngram Viewer and Keywords

    As Google’s research brings its search engine closer to a humanlike command of language, focusing on keywords becomes less important. Since Google Analytics no longer provides as much keyword data, the value of keywords becomes less measurable, too. Until Google Search reaches its planned pinnacle of human language skill, however, we still have to do…

  • What Happens If You Stop Blogging?

    What Happens If You Stop Blogging?

    We posted at our lab site, FreshPlans, every day for a couple of years. By doing so, we saw traffic increase by more than 3,000% in one year. Traffic continued to grow briskly from then on — till we stopped blogging regularly. Even though this website has thousands of indexed pages and continued to get…