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January 2014
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Learning from In-Page Analytics?
Who’s the most popular team member at Haden Interactive? We can tell you. One of the reports in Google Analytics is In-Page Analytics. You’ll find it at the bottom of the Behavior section in the user interface. It shows you the percentage of visitors who clicked on different elements of your page. Typically, your In-Page…
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Strategies for On-Line Marketing
Some of our clients have separate public relations, content marketing, and linkbuilding efforts, sometimes spearheaded by different people. But some companies need to choose among the options, and the overlap among the three can make that difficult. Public relations focuses on developing relationships with reporters and gaining opportunities for press coverage. Content marketing focuses on…
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Listening Online
Social media marketing isn’t about broadcasting ads that could just as easily be on TV or radio. It’s about sharing useful information and entertaining content. But it’s also about listening. Listening to social media discussions about your brand is a handy form of market research, gives you opportunities for exceptional customer service, and lets you…
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Intro to Trout Fishing in America
Trout Fishing in America is an eclectic family music band, four time Grammy nominees, and they have played venues in all 50 states and a few other countries. They also play school appearances — those big assemblies that were so exciting for you when you were a kid. For those school appearances, they needed a…
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Are Website Services Economical?
Many professionals — doctors, lawyers, realtors, and so forth — choose to go with a website service rather than building their own website. Sometimes this is primarily because that’s what their friends and colleagues have chosen to do, but often it’s seen as a cheaper option. If you’ve just put out your own shingle and…
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Spur, a Website Critique Tool
I’ve written before about Notable, our go-to tool for communicating about design. The same people who make Notable, Zurb, have another tool called Spur which allows different kinds of design critiques. One of the issues with design, especially for nondesigners, is that we get distracted. We read the text, think about what we usually do…