Who’s the most popular team member at Haden Interactive? We can tell you.
One of the reports in Google Analytics is In-Page Analytics. You’ll find it at the bottom of the Behavior section in the user interface. It shows you the percentage of visitors who clicked on different elements of your page.
Typically, your In-Page Analytics report will show you how far down the page visitors scroll, or at least how far they paid enough attention to click on anything (hint: not very far below the screen). It shows you what links are most appealing and where in your website people are most likely to go.
But we were entertained to find that at our new website, In-Page Analytics also tells us who our most popular team member is.
On our home page, we have all our smiling faces:
4.1% of our visitors click through from the home page to learn more about Rosie. Josepha and I get fewer than half as many visits, Tom and Kim get 1.2%, Julianne gets a visit from fewer than 1% of our website visitors, and Gideon, below the screen, got no clicks at all — at least this week.
On our About Us page, we have the same pictures, with slightly different results:
Now that people can see him, Gideon gets as many visits as Josepha and Tom, I’m faring a little better… but Rosie is still unquestionably the most popular. 18% of visitors to this page click through to see Rosie’s page.
Now, we don’t know exactly why this might be the case. It doesn’t appear to be a straight beauty contest, it’s definitely not based on level of overall online visibility, and it doesn’t seem to be all about the titles. If you have a theory, we’ll be happy to hear it.
But we do know that we should have a call to action on Rosie’s page. If many people are clicking through to a page on your website, no matter why, you should make sure that a conversion opportunity awaits them.
Check out your In-Page Analytics. You never know what you might find. If you need help figuring out what you’ve found so you can take appropriate action, give us a call at 479.966.9761 or fill out our contact form. We’ll be happy to help.