Google tells us that people looking for a healthcare solution usually start by Googling their problem. As they learn new terminology, they narrow their search. Then they begin to look […]
Category Archives: SEO
Understanding Embedding
The infographic below has been embedded on this page. That means that it doesn’t really live on this page. If this is a new concept for you, it might be […]
Is Alexa Listening to You?
Is Alexa listening to you at all times and recording all your conversations? No. But Alexa might be recording more than just your commands to set a timer. Alexa doesn’t […]
Influencers and Inaccurate Information
A UK study checked out 9 popular influencers who shared information on weight loss. Each one had multiple social media platforms, 80,000 or more followers on at least one social […]
Is Word of Mouth Enough for Your Business?
We were talking with the owner of a local specialty medical clinic recently, and he assured us that word of mouth was often the best source of new business for […]
Lessons from the Capitol Tweets Study
Edelman’s Capitol Tweets study, an analysis of data provided by Simply Measured, may not be on your radar if you’re tweeting about your pharmaceutical startup or your eldercare franchise. The […]
Is Your Website Too Wordy?
The big problem with the term “wordy” is that it means different things to different people… at different times.
SEO Priorities
Our first step for SEO clients is to create a custom SEO strategy to help the customer reach their goals for their website. This strategy tells us their SEO priorities: […]
Only Pay If You’re On Page 1!
A client shared with me a high-pressure sales pitch he’s been getting from an online promotion company.
Does Your Page Rank?
Have you received a message saying, “Your web page ranks VERY LOW” with an offer to fix that for you? Or maybe someone in your networking group asked you how […]
Facebook Discrimination and You
Facebook is currently being sued for housing discrimination. That may seem like a leap, seeing that Facebook isn’t actually doing any real estate deals, but Facebook does run ads for […]
SEO Telemarketers
I got a call recently from someone who wanted to sell me “search engine positioning.” “You mean optimization?” I asked. No, they told me, this was different. All I had […]
SEO Secret Ingredient: Time
I’ve been doing quarterly analytics reports. Generally speaking, I’m showing clients how their quarterly traffic has increased by 16% or 34% or 47%. I’m alerting them to high value links […]
March 2019 Google Update
Google has confirmed that they made a major update to the algorithm they use to help searchers find information they need online. The update is called the March 2019 Core […]
Autogenerated Content
Robots may take on a lot of jobs, but they can’t write… or can they? We spoke with a company that has software designed to do just that. Suppose you […]