When we build a new website, we keep an eye on it for a couple of weeks. We install Google Analytics and make sure that people are finding the website […]
Category Archives: SEO
Website Redesign Process: Mockup
Delivery of the mock up is one of the most exciting moments of a redesign. A mock up is a picture of what the website will look like after it […]
Dates on Your Blog Posts?
A blog — even if you don’t call it a blog — is one of the best tools for SEO and increasing the overall value of your website. Regular, fresh […]
Is Your Website a Camel?
You know what they say about the camel: it’s a horse designed by a committee. This can happen to websites, too. You sit down with a web firm and provide […]
A New Ecommerce Website
We’ve just launched a new ecommerce website for a long-term client. Ecommerce websites can be different from other website builds. One reason is because they have such clear goals. When […]
Increasing Ecommerce ROI
Ecommerce can be a source of market research data, a service to your customers, or a way to encourage consumers to buy your products in brick and mortar stores — […]
How Do You Get Traffic to Your New Website?
We were recently asked a question that we see all the time at forums and hear in presentations: “How do you get the first traffic to your new website?” Friends […]
Propagation
Launching a new website can be stressful. It shouldn’t be, actually. By the time you launch your new or redesigned website, you’ve done all the hard work of planning your […]
Meet the Openverse
Openverse is a new offering from the people who brought you WordPress. It’s a sharing platform for images and audio right now, though there are signs that they might add […]
What Are Your Website Goals?
Setting goals for your website can be confusing. You might want your website to bring you more clients, to serve as an archive for documents, or to streamline your practice. […]
Diminishing Returns for SEO?
Clients sometimes ask when Search Engine Optimization will be finished — are there diminishing returns for SEO over time? Is there some point at which you can quit, because you’re […]
Is “Blog” Declining in Search Popularity?
In the podcast shared below, WordPress Executive Director Josepha Haden Chomphosy talks about a question she gets all the time: “What are we going to do about the fact […]
When Your Website Doesn’t Have the Rank It Deserves
We often hear complaints from people who feel that Google doesn’t treat them right. We hear passionate rants about how the vastly inferior competition gets better treatment, and suggestions that […]
Halloween WordPress Plugins
Your website may be serious business and an integral part of your marketing plan as well as your patient education or community engagement efforts. But it might also be a […]
Time is Money at Your Website
Time is money for several important aspects of your website, even if it is a cliche. Your domain If you have an old domain, you have a big advantage. If […]