You definitely need web analytics if you have a website, even if you’re not ready to do anything with them. Install Google Analytics and let it quietly collect data in […]
Category Archives: SEO
Google’s Bert Update
Google uses an algorithm to decide which web pages to show people searching for information online. This algorithm gets updated all the time, for all kinds of reasons. Some updates […]
How Much Can Analytics Really Tell You About Your Customers?
One of the questions our clients often ask about analytics is whether they can really tell who comes to visit them — could they, for example, email people who have […]
Long Form Content for SEO
What is long form content? People have different definitions of long form content. In plain English, long form content refers to articles, blog posts, eBooks, white papers, guides and other […]
Your Website: Update, Refresh, or Redesign?
Let’s say that you like the basic look of your website, but you’re not getting the results you want. Do you need a new website, or can you just update […]
Writing for the Second Screen
Kyle is watching a streaming news service when he sees that 33 people in 24 states have died from vaping and legal changes are being proposed. That’s a surprise for […]
When Patients Have the Power
The current trend in retail puts the power in the hands of the consumer. If you don’t offer a good selection, convenience, customization, or free shipping, customers will look elsewhere. […]
Analytics: Do the Math
Check your analytics on a typical day and you’ll see numbers like 5.87, as in traffic is up 5.78% and 62 as in 62% of traffic came from search. You […]
Do Blog Comments Matter?
Blogging is great for business, and comments are often a part of blogs as well as at social media platforms. Does it follow that blog comments are great for business? […]
SEO Services for Doctors
Saying that people search for health information online is like saying that people use cars for transportation; it’s obvious and it doesn’t really need stating at this point. That’s what […]
Things that Don’t Matter for SEO
Every now and then Google holds a sort of town hall in which people ask them questions about SEO — search engine optimization. “What about LSI keywords?” people ask, and […]
7 Ways to Improve Health Literacy
Improving health literacy improves public health and wellness. One of the biggest obstacles with health literacy is that the best health information isn’t always the most accessible information. This means […]
Why SEO Is the Best Marketing Option for Physicians
Maybe you’re a rock star in the world of healthcare. You’re a household name, you’re recognized on the street, and you have to reject ten times as many patients as […]
Catching the Seasonal Wave at Your Blog
You want steady traffic at your blog, of course, but it’s also good to catch the seasonal waves as they come. Bringing new people to your blog with seasonal search […]
SEO for Medical Specialists
It doesn’t matter if you’re trying to self-diagnose symptoms, you’re looking for a place to buy a specific brand of multivitamin, or you’re shopping for a new primary care provider […]