I’m told that telemarketers get in trouble if they let anyone say no or end a call pleasantly. The kindest thing to do is therefore to hang up on them, […]
Category Archives: SEO
Happy Thanksgiving!
Haden Interactive will be closed from noon November 25 through November 29 to observe Thanksgiving. We will be back in the office bright and early Monday morning. All our regular […]
Tired of Your Website’s Design?
There are a lot of good reasons to change your website design, but we’ve recently had a couple of queries about changing because the site owner is tired of it. […]
A Thought Leadership Website
Puerto Rico Report is a news website focusing on the political status of Puerto Rico. Haden Interactive built this site in 2012, and this fall — in spite of having […]
The First On Your Block?
There are some industries in which many or even most companies don’t have websites. Antique stores. Nail salons. CPAs. Caterers. Private medical practices. Contractors. Dance studios. Independent mechanics. If you’re […]
Conversion Rates and Unreasonable Desires
We want you to get everything you want from your website. But we have to recognize that some desires related to websites are unreasonable.
#1 on Google
Being #1 on Google hasn’t been the most meaningful SEO metric for some time. Different people see different things on the search engines results pages. Being #1 on Google isn’t […]
How to Google Yourself
You want to know how your professional or company website is doing in its search engine optimization efforts. Easy! Just type something in at Google and see — right? Not […]
#1 Local: How Are Your Chances?
I had a call from a local business which doesn’t currently have a website. We’re told that 40% of small businesses don’t have websites, and this business owner realized that […]
5 Ways to Get the Most out of Christmas E-commerce
This year, e-commerce may be more important for you than ever before. Shoppers hesitate to shop in person, and may quit physical shopping just when crowds usually bring in the […]
Halloween WordPress Plugins
Your website may be serious business and an integral part of your marketing plan as well as your patient education or community engagement efforts. But it might also be a […]
No Political Ads for Facebook
A while back, we went with a client through the process of social cause certification for Facebook. Just this week we tried to boost a post for this client about […]
The Google Antitrust Suit
The U.S. government has sued Google for antitrust violations, ending the suspense over which Big Tech company they would take action against first. The Economist suggests that four lenses should […]
Your Website’s Inner Pages
What good are your website’s inner pages? We find that many of our clients don’t appreciate their website’s inner pages as much as they might. The homepage gets all the […]
Content Marketing Thrives in the Pandemic
Chief Marketer has published a 2020 study examining how the pandemic is affecting marketing. Fortunately, they had surveyed Fortune 1000 marketers shortly before the pandemic began. They were able to […]