A client recently asked about blog post popularity at her website. She’s a hands-on client, and often suggests topics for us to write at her blog. Yet she continues to […]
Category Archives: SEO
Can You Skip Linkbuilding?
Back before the pandemic, several of us Hadens set out for Colorado via Kansas, and I whined at this blog about the way the local businesses along our road trip […]
An Hour’s Worth of Good Content
At a WordPress KC meeting, a presenter on SEO answered the question, “If you had only one hour to spend on SEO, what would you do?” His answer was the […]
The New Internet?
Many users of the internet are ready for a decentralized internet system that will not be under the control of governments or enormous corporations. One group has made a stab […]
Technical SEO vs. Content SEO
Technical SEO vs. Content SEO — it’s not a battle to the death. It’s just two kinds of SEO…and a subject that creates a lot of confusion. So what should […]
Do Manufacturers Need Google for Manufacturing?
Industry Week wants a special Google — that is, a special search engine — for manufacturers and their industrial partners. Pointing to the supply chain problems that have arisen during […]
Changing Web Page Titles
We got an alarmed email from a client saying that their navigation wasn’t working correctly. Website navigation is basically just a collection of links, and sure enough, one of those […]
Walmart Connect Competes with Google
Walmart sells ads. You might not have known this; Walmart’s ad sales make up just 1% of its business, compared with Amazon’s 6%, Google’s 71%, or Facebook’s 98%. But Walmart […]
Improve Your Opt-in Rate
Measuring engagement at your website can be complicated. People interact with different kinds of content in different ways, and changes in time on page or bounce rate can have different […]
Increase Your Web Traffic
63% of marketers use web traffic as a key performance indicator for their websites. This makes sense. For one thing, checking web traffic is like taking your temperature: it’s a […]
Improve Your Page Load Speed
Page load speed is an important metric for your website these days. There are two main reasons for this: Google plans to add Core Web Vitals to its ranking algorithm […]
Understanding Your Conversion Rate
How many visitors does your website need? The short answer might be “More!” but the long answer is something more like, “Enough to meet your business goals.” How much is […]
SEO for Multiple Locations
During the pandemic, a lot of businesses have gone virtual, reaching out to customers outside of their local areas and expanding through ecommerce or virtual services. Some have given up […]
The Amazon Search Engine
Google’s search engines, including YouTube, Google, and the Google-powered engines on vast numbers of websites, are unquestionably the most important search engines for which to optimize websites. Google alone has […]
The Chicken or the Egg?
When you work with Haden Interactive, you decide to hire us, make a deposit, and then meet with us (physically or virtually) so we can learn all about you and […]