“So what’s that traffic spike about?” “Ummm… was that the day we did the radio interview?” “No, I think that was last month, wasn’t it?” “Well, then, was it when […]
Category Archives: SEO
Does a Doctor Have to Write Your Medical Blog?
Should a medical doctor be in charge of writing the content for your clinic or practice? It’s an important question to consider, and it’s something that people have strong feelings […]
When Traffic Goes Down at Your Website
We usually expect traffic to rise at the websites we work with. But — especially if you don’t have SEO professionals working for you — that’s not the only direction […]
How Much Traffic Do You Need?
You use analytics to keep track of traffic — the number of visitors — to your site, but how can you know whether you have a good amount of traffic […]
10 Tips for Physician Websites
Physician websites aren’t entirely different from other websites. SEO best practices apply to all sites regardless of the field or specialty, but there are special considerations for physician websites. Keep […]
How Much Do Titles Matter for SEO?
How much do titles matter for SEO? First, consider how people use page titles: People use them on the search engine results page to decide where they should click. If […]
Happy Labor Day
Happy Labor Day! In honor of the American worker, Haden Interactive will be closed today. Regular client services will continue as usual. Our office will reopen tomorrow morning.
Local Search Success Factors
Local search kicks in when people look for a good or service in their area. Take ice cream for example. Most of the time when you search for “ice cream” […]
5 Tips for TikTok Doctors
We know Americans get health info from social media, and we know that about half of TikTok users are in their teens and early 20s, so it makes sense that […]
Using Google Alerts for SEO
It’s possible that you’re overlooking a useful tool in your online marketing: Google Alerts. click on that link and you’ll find a simple form to fill out.
6 Mantras for Content Marketing
If you provide goods or services and you have an online presence, you need to invest in content marketing. Content marketing includes different mediums: written word, video, audio, and images. […]
The Do’s and Don’ts of Updating Your Company Site Post-COVID
The face of business changed rapidly in the last few months. Companies around the world have had to modify their business models, and their websites needed to reflect those changes. […]
7 Reasons Top Organic Results Still Need Google Ads
I was presenting a report to a client recently, showing them their website’s awesome results and rankings. People around the table pulled out their phones and checked for themselves, Googling […]
Keep Your Website Up to Date: 3 Tips
Your website is probably the first thing your patients, clients, and customers see — before they see you, your building, your salesperson, our any other physical world aspects of your […]
Choosing Keywords: The Basics
Putting a list of keywords into the header of your website — along with your title and description — is a waste of time; Google ignores that list. However, you […]