Google has confirmed that they made a major update to the algorithm they use to help searchers find information they need online. The update is called the March 2019 Core […]
Category Archives: SEO
Autogenerated Content
Robots may take on a lot of jobs, but they can’t write… or can they? We spoke with a company that has software designed to do just that. Suppose you […]
Health Misinformation and Algorithms
Wired magazine recently explained how organized groups and campaigns are messing with Amazon’s algorithm in an intentional effort to spread medical misinformation. Since the algorithms that determine what websites show […]
How to Tell If Your Blog Is Doing Well
So you have a blog in place at your practice or company website. How can you tell how effective it is? Organic traffic is a good start. It’s a top […]
How Often Should You Post at Your Blog?
How often should you post at your blog? This question is among the great controversies in SEO circles: we all agree that blogs are good, but how often should you […]
Should Business Owners Write Blogs?
Our friends at Roundpeg discovered in their small business survey that half of business owners are writing their company blogs. Another 40% or so have an employee doing the writing. […]
Are You Ready for Voice Search?
“Alexa,” I asked my little robot assistant for a test of voice search, “find me a local doctor.” “Based on your zip code,” she answered, “here are some popular choices.” […]
10 Tips for Effective Doctor Profiles
Finding a doctor can be frustrating for healthcare consumers. They’re most likely to turn to Google to start their search, often looking for a physician in their neighborhood who takes […]
Google Uses “Pornyness” in the Algorithm
Google uses an algorithm to determine which pages to show to searchers. The algorithm has at least 200 different factors. Google’s Gary Illyes did an Ask Me Anything (AMA) at […]
Goodbye, Google Plus!
Google Plus for consumers will disappear on April 2nd. Integrations seem to be shutting down sooner yet. If you have written and shared lots of great stuff at G+ over […]
Dating Service Lessons on Content
Wired magazine talked with the experts at OkCupid about web content — okay, really they were trying to help Optimus Prime find a date. It was all about his profile, […]
Happy National Women Physician Day!
We happen to be getting ready for National Women Physician Day as I write this, but there are plenty of health observances to go around. February is Heart Health Month, […]
Set It and Forget It Websites
It’s exciting to launch a new website, whether it’s the first website for your company or practice, or an update for a website you’ve had for a while. But you […]
Aggressive SEO Competitors
When you decide to put some effort into local SEO, there’s a fairly straightforward process to follow. We help clients identify the keywords they want to work on, we work […]
Competing with Dr. Google
At least 72% of American adults use “Dr. Google” to self-diagnose. While most go on to call or visit their doctors, some 35% (according to a Pew Research survey) are […]