I saw something new at Google.com recently. As I was performing an ordinary search for a social media client, looking for great stories to use, I was presented with a […]
Category Archives: SEO
Editing in Gutenberg
If you’re using the WordPress Gutenberg editor now, you’re using it as a plugin. It is currently quite easy to edit any content with the Classic editor instead of Gutenberg. […]
Scary Changes Coming Up
There are some changes underway for website owners. Google indexing goes Mobile First Google is in the process of indexing the mobile versions of websites first. That means that the […]
Pay for Google Maps?
Google has essentially mapped the entire world, something human beings have been risking their lives to do for centuries. Take a moment to marvel at this incredible feat. Then think […]
5 SEO Tips for Small Practices
How can a small medical practice compete with a larger practice or consortium when it comes to healthcare marketing? It’s easy to feel that the marketing budget of a smaller […]
Negative SEO
What is negative SEO? It’s a type of attack on your website that makes you look like you’re using black hat SEO techniques to improve your rankings. For example, your […]
What Is Health Literacy?
Health literacy is key in promoting healthy communities. Unfortunately, very few U.S. adults have a high level of health literacy. This may not seem like a big deal, but the […]
Web Content for Local Search
Local search is different from general search. Your rankings for “mammogram near me” depend on a different set of factors from your rankings for a post discussing mammogram controversies. Nonetheless, […]
International Coffee Day
Happy International Coffee Day! Here in Northwest Arkansas, we have an embarrassment of riches when it comes to coffee shops. We’d love to buy you a cup of coffee when […]
Google Bias
There have recently been claims that Google is showing political bias. The Economist did some number crunching. We checked out the websites being discussed, from the point of view of […]
The Content Bubble
There’s been talk lately about the Content Bubble — the problem of excessive content on the internet. I’m inclined to agree. I think that removing all the spammy websites and […]
Sorting Paid and Organic Traffic
Traffic is a useful metric for almost all websites. A healthy, well-optimized, managed website will see traffic growth over time, whereas a site that has just been launched and ignored […]
In SEO, It’s Really Not the Thought That Counts
Yesterday I was reading a list of frustrations among SEOs, and encountered one I could relate to: clients who don’t take action on recommendations, but still expect results.
Is Healthcare Marketing Necessary?
You won’t find many industries in which people debate whether they should do some marketing. The healthcare industry is one of those fields, though. You can still find people considering […]
Healthcare Marketing: Product Strategy
If you’re responsible for healthcare marketing for a clinic or physician’s practice, you my not think in terms of products. Service, science, art — sure. Product? Not so much. But […]