Jeremy, Rebecca, and I talk about your online presence in the video below. We begin with examples of organizations that realized their websites needed significant updates as a result of […]
Category Archives: SEO
Local SEO for Health Professionals
Many businesses must decide whether or not they should prioritize local SEO. Healthcare — with exception to medical tourism — usually finds this decision easy. You can’t fill that cavity, […]
TikTok’s Algorithm
TikTok has explained its algorithm, the method they use to recommend videos to viewers. TikTok’s algorithm is officially known as a “recommendation system.” TikTok’s blog says, “When you open TikTok […]
Google Schedules User Page Experience Update
Google uses an algorithm to decide which pages to show searchers. There are, Google tells us, more than 200 factors included in the algorithm, and most of them are secret. […]
HIPAA-Compliant Influencer Marketing
We’ve discussed HIPAA-compliant blogging and HIPAA-compliant social media, but HIPAA-compliant influencer marketing is a different kettle of fish. Influencer marketing involves paying or otherwise compensating people to share their positive […]
What the Heck is an Algorithm?
Google uses an algorithm to decide what pages to show searchers on the SERPs. There’s a lot of talk in SEO conversations about Google’s algorithm. As it happens, a lot […]
SEO Strategy for Small Traffic
Getting more traffic is almost always a good web goal. It’s usually a good measure of your website’s overall health — like taking your temperature. It’s also usually a good […]
Tracking Offsite Conversions
Sometimes tracking conversions is easy; when a conversion means making a donation or booking an appointment through your website, you just set up a goal in Google Analytics. Soon, you […]
Compliance and Your Website
We have clients who read their blogs often and write posts on occasion. We have clients who just drop in every once in a while to have a look at […]
SEO Pitfall: Avoid Overoptimizing
“Optimize” means to make something the best it can be. Search engine optimization is about making your website communicate as well with search engines as it possibly can. So how […]
SEO Strategy Documents for Healthcare Marketing
SEO isn’t mysterious, but it does require some specialized knowledge if you want to succeed. This is true for any type of website, but SEO for healthcare marketing requires additional […]
Search Engines 101
We talk about search engine optimization all the time, but what exactly does that mean? Search, okay, we get that, but what do engines have to do with it, and […]
Do Keywords Still Matter?
Back in the mists of time, by SEO standards, keywords were the biggest big deal for search engine optimization. If you sold hair care products, you’d make sure your homepage […]
Google Assists USVI with Pandemic Info
Google collaborated with the US Virgin Islands (USVI) Departments of Health, Education, Labor, Tourism, Licensing, and Consumer Affairs, plus the Virgin Islands Territorial Emergency Management Agency (VITEMA) to create an […]
Blogging with Medical Keywords
A client recently told us that he had a list of medical keywords he wanted to rank for. He added these keywords to his homepage, he said, but it didn’t […]