We have received letters accusing us of copyright violation for the use of photos we paid for, photos in the public domain, and photos registered under Creative Commons licenses. We’ve […]
Category Archives: SEO
Who’s Taking Care of Your Website?
Probably not this guy. We have discovered, however, that many of our new clients have no idea who takes care of their websites. This picture seems to capture how they […]
CPC Quality Scores
Tami Dowers, who was the paid search person at a company where I served as the organic search person, once told me that Google Ads is like an auction where […]
Tool Tryout Tuesday: Neuroflash
We’ve tried out several AI chatbots. They’re all much of a muchness, frankly, although they are certainly better than they were a couple of years ago. We’re going to bring […]
How Will AI Affect Your SEO Strategy?
We’ve written before about AI text generators, specifically from the point of view of content marketing. Now, however, these AI tools are being discussed as game changers for search. We’re […]
Avoiding Lost Posts
A client recently told me that she was concerned about losing her favorite posts. What’s a lost post? For this client, it could be a great post from the past. […]
Dumbing Down Your Website?
“I know I have to dumb down my website,” a business owner told us. He had built his own website, and it contained some good information. We had some suggestions […]
Yoast Adds Inclusive Language
Yoast SEO, a popular plugin for WordPress websites, is breaking ground with a new feature. The plugin already checked your website’s posts and pages for search engine optimization and readability. […]
Troubleshooting Your New Website: Are You Indexed?
When we build a new website, we keep an eye on it for a couple of weeks. We install Google Analytics and make sure that people are finding the website […]
Website Redesign Process: Mockup
Delivery of the mock up is one of the most exciting moments of a redesign. A mock up is a picture of what the website will look like after it […]
Dates on Your Blog Posts?
A blog — even if you don’t call it a blog — is one of the best tools for SEO and increasing the overall value of your website. Regular, fresh […]
Is Your Website a Camel?
You know what they say about the camel: it’s a horse designed by a committee. This can happen to websites, too. You sit down with a web firm and provide […]
A New Ecommerce Website
We’ve just launched a new ecommerce website for a long-term client. Ecommerce websites can be different from other website builds. One reason is because they have such clear goals. When […]
Increasing Ecommerce ROI
Ecommerce can be a source of market research data, a service to your customers, or a way to encourage consumers to buy your products in brick and mortar stores — […]
How Do You Get Traffic to Your New Website?
We were recently asked a question that we see all the time at forums and hear in presentations: “How do you get the first traffic to your new website?” Friends […]