Traffic is a useful metric for almost all websites. A healthy, well-optimized, managed website will see traffic growth over time, whereas a site that has just been launched and ignored […]
Category Archives: SEO
In SEO, It’s Really Not the Thought That Counts
Yesterday I was reading a list of frustrations among SEOs, and encountered one I could relate to: clients who don’t take action on recommendations, but still expect results.
Is Healthcare Marketing Necessary?
You won’t find many industries in which people debate whether they should do some marketing. The healthcare industry is one of those fields, though. You can still find people considering […]
Healthcare Marketing: Product Strategy
If you’re responsible for healthcare marketing for a clinic or physician’s practice, you my not think in terms of products. Service, science, art — sure. Product? Not so much. But […]
An Amazing New Online Marketing Tool!
A man came to see me not long ago. He was trying to decide whether to work with me, or with this Amazing New Online Marketing Tool he’d discovered. I […]
Is Politics Part of Google’s Algorithm?
Recently, President Trump tweeted concerns that Google is making him look bad. Google search results for “Trump News” shows only the viewing/reporting of Fake New Media. In other words, they […]
Labor Day
In observance of Labor Day, Haden Interactive will be closed today. Fortunately, our clients’ websites will keep working and all normal services will continue as usual. With respect for American […]
Social Media Scandal
Sarah Jeong, a respected tech journalist, made a big negative splash online with her tweets about white people, police, and Battlestar Galactica. Laura Lee, a YouTube beauty vlogger, lost her […]
Leveraging Thought Leadership Online
Many of our clients are already demonstrating thought leadership in their communities. They are the people who get calls from the legislature asking their views on policy. They end up […]
Reaching the Wellness-focused Consumer
Wellness-focused searches are among the most common on the internet. 80% of American adults search for health information. That’s 93 million people. If you have a medical practice or a […]
Should You Be Linkbuilding?
Linkbuilding can be a high value activity for your digital marketing strategy — if your website is ready. High quality links from other trusted websites to your own website continue […]
Understanding RankBrain
Google uses hundreds of factors to decide which website to show to a searcher. The details of the algorithm used for this decision making are secret, like Coca-Cola’s recipe, but […]
Yoast Connects with Gutenberg
Gutenberg, the new editor coming soon to WordPress (already at WordPress.com), doesn’t work with all plugins. WordPress says the plugin makers have to take the initiative to make their plugins […]
Healthcare Content Marketing: 10 Types of Content
Health care content marketing serves the dual purpose of improving patient education and making your healthcare website more visible and authoritative. Are you having trouble figuring out what healthcare content […]
Search Volume and Keyword Choice
Forbes ran a story with a clickbait headline — “6 Reasons Why SEO Might Not Be Right for Your Business” — and a downright bizarre #1 on the list: low […]