Administrative Professionals Day has a history going back to 1942. That history shows how the work of administrative professionals has changed — and how our attitudes have changed, too. This […]
Category Archives: SEO
SEO for Medical Practices
In order to maintain or grow your medical practice, you need to do some form of marketing. Right now, digital marketing makes the most sense. People looking for a doctor […]
Basic Rules for Sales Pages
Sales pages are not the same as other pages on your website. These are the pages that are supposed to sell something, and most websites have them — or should […]
SEO and Search Intent
One of the most important factors to consider in your SEO strategy is your ideal customer’s path to purchase. If you’re offering a Zumba dance program that helps with joint […]
Why You Need an SEO Strategy
Here are some things people think will give them all the benefits of SEO: Submitting their website to search engines repeatedly Super secret SEO tricks added to their code Press […]
Virtual Response to Pandemic Year 2
It’s a full year since the global COVID-19 pandemic was announced. Most of us have made changes in our lives — or had those changes made for us. For organizations, […]
Top 5 Rules for Choosing Bloggers
We know how it is. You had a blog built into your website because you really expected to write a blog post each day. Maybe you even wrote a post […]
Blog Post Popularity
A client recently asked about blog post popularity at her website. She’s a hands-on client, and often suggests topics for us to write at her blog. Yet she continues to […]
Can You Skip Linkbuilding?
Back before the pandemic, several of us Hadens set out for Colorado via Kansas, and I whined at this blog about the way the local businesses along our road trip […]
An Hour’s Worth of Good Content
At a WordPress KC meeting, a presenter on SEO answered the question, “If you had only one hour to spend on SEO, what would you do?” His answer was the […]
The New Internet?
Many users of the internet are ready for a decentralized internet system that will not be under the control of governments or enormous corporations. One group has made a stab […]
Technical SEO vs. Content SEO
Technical SEO vs. Content SEO — it’s not a battle to the death. It’s just two kinds of SEO…and a subject that creates a lot of confusion. So what should […]
Do Manufacturers Need Google for Manufacturing?
Industry Week wants a special Google — that is, a special search engine — for manufacturers and their industrial partners. Pointing to the supply chain problems that have arisen during […]
Changing Web Page Titles
We got an alarmed email from a client saying that their navigation wasn’t working correctly. Website navigation is basically just a collection of links, and sure enough, one of those […]
Walmart Connect Competes with Google
Walmart sells ads. You might not have known this; Walmart’s ad sales make up just 1% of its business, compared with Amazon’s 6%, Google’s 71%, or Facebook’s 98%. But Walmart […]