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Avoiding Copyright Trolls

We have received letters accusing us of copyright violation for the use of photos we paid for, photos in the public domain, and photos registered under Creative Commons licenses. We’ve […]

Posted on March 29, 2023
by Rebecca Haden
Posted in SEO | Leave a comment

Who’s Taking Care of Your Website?

Probably not this guy. We have discovered, however, that many of our new clients have no idea who takes care of their websites. This picture seems to capture how they […]

Posted on March 24, 2023
by Rebecca Haden
Posted in SEO | Leave a comment
CPC Quality Scores

CPC Quality Scores

Tami Dowers, who was the paid search person at a company where I served as the organic search person, once told me that Google Ads is like an auction where […]

Posted on March 20, 2023
by Rebecca Haden
Posted in Google Ads, SEO | Leave a comment

Tool Tryout Tuesday: Neuroflash

We’ve tried out several AI chatbots. They’re all much of a muchness, frankly, although they are certainly better than they were a couple of years ago. We’re going to bring […]

Posted on February 21, 2023
by Rebecca Haden
Posted in SEO | Leave a comment

How Will AI Affect Your SEO Strategy?

We’ve written before about AI text generators, specifically from the point of view of content marketing.  Now, however, these AI tools are being discussed as game changers for search.  We’re […]

Posted on February 10, 2023
by Rebecca Haden
Posted in SEO | Leave a comment

Avoiding Lost Posts

A client recently told me that she was concerned about losing her favorite posts. What’s a lost post? For this client, it could be a great post from the past. […]

Posted on February 1, 2023
by Rebecca Haden
Posted in SEO | Leave a comment

Dumbing Down Your Website?

“I know I have to dumb down my website,” a business owner told us. He had built his own website, and it contained some good information. We had some suggestions […]

Posted on January 27, 2023
by Rebecca Haden
Posted in SEO, Web content | 1 Comment

Yoast Adds Inclusive Language

Yoast SEO, a popular plugin for WordPress websites, is breaking ground with a new feature. The plugin already checked your website’s posts and pages for search engine optimization and readability. […]

Posted on January 25, 2023
by Rebecca Haden
Posted in SEO | Leave a comment

Troubleshooting Your New Website: Are You Indexed?

When we build a new website, we keep an eye on it for a couple of weeks. We install Google Analytics and make sure that people are finding the website […]

Posted on August 3, 2022
by Rebecca Haden
Posted in SEO | 1 Comment

Website Redesign Process: Mockup

Delivery of the mock up is one of the most exciting moments of a redesign. A mock up is a picture of what the website will look like after it […]

Posted on July 29, 2022
by Rebecca Haden
Posted in SEO, Web design | Leave a comment

Dates on Your Blog Posts?

A blog — even if you don’t call it a blog — is one of the best tools for SEO and increasing the overall value of your website. Regular, fresh […]

Posted on July 25, 2022
by Rebecca Haden
Posted in SEO | 2 Comments

Is Your Website a Camel?

You know what they say about the camel: it’s a horse designed by a committee. This can happen to websites, too. You sit down with a web firm and provide […]

Posted on April 15, 2022
by Rebecca Haden
Posted in SEO, Web design | Leave a comment

A New Ecommerce Website

We’ve just launched a new ecommerce website for a long-term client. Ecommerce websites can be different from other website builds. One reason is because they have such clear goals.  When […]

Posted on March 21, 2022
by Rebecca Haden
Posted in Case studies, SEO, Strategy | 1 Comment

Increasing Ecommerce ROI

Ecommerce can be a source of market research data, a service to your customers, or a way to encourage consumers to buy your products in brick and mortar stores — […]

Posted on March 14, 2022
by Rebecca Haden
Posted in SEO | Leave a comment

How Do You Get Traffic to Your New Website?

We were recently asked a question that we see all the time at forums and hear in presentations: “How do you get the first traffic to your new website?” Friends […]

Posted on March 7, 2022
by Rebecca Haden
Posted in SEO | Tagged traffic | Leave a comment

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