A new survey on healthcare marketing tells us that 83% of respondents are using content marketing this year. That’s a big jump from last year. 93% believe that content marketing […]
Category Archives: SEO
Is Yoast Abusive?
Recently I saw a discussion about the Yoast SEO plugin at a forum. The person who started the thread complained that the Yoast plugin was abusive. He spent hours rewriting […]
Ecograder Says SEO Is Green
Ecograder, an automatic website grading tool focused on sustainability, checks for search engine optimization. Why? Because a website that can be found easily and quickly uses fewer resources than one […]
SEO and Branding
Imagine that your obgyn practice has worked with a branding agency to create a fun concept that is based on the long experience you and your partners have had, with […]
Blame Someone Else Day
It’s April 13th, so you know what that means. It’s time to talk about a holiday that some love, some hate, and some have never even heard of. That’s right, […]
The Value of Blogging
Marketing giant Hubspot claims that websites with blogs have as much as 88% more leads than sites that don’t. This is for regularly updated B2C blogs. However, blogs in general […]
Lab Report: The Abandoned Website
We build websites for individuals and organizations, and we always make a point to let them know that the awesome results they see when they launch will not continue if […]
The Healthcare Content Marketing Cycle
Healthcare content marketing is very effective and produces good ROI. It’s a robust marketing strategy that supports patient education and benefits the community while helping to streamline your business practices […]
Are There Stubs on Your Website?
Sometimes you are in the process of building a website, or making updates to your website, and you end up with stubs. If you have clickable navigation tabs with drop-down […]
HHS Blog Advice
HIPAA-compliant blogging is essential for health professionals’ websites. But the Department of Health and Human Services offers some more general guidelines for blogging. They’re thinking about appropriate patient and client […]
Social Media and E-commerce
Social media is enormously important to Americans. A new report from the Pew Research Center shows that the great majority of us use Facebook and YouTube, and sizeable percentages use […]
HIPPA Compliant Blogging: Identifiers
Blogging can do a lot for physicians and other healthcare providers. When you have custom content at your website, you’re offering reliable patient education information, demonstrating your authority in your […]
5 HIPAA Pitfalls to Watch for at Your Blog
When you decided to use a blog at your website, you checked out the basics for HIPAA-compliant blogging, and you’re pretty confident that you and your blogger know the rules. […]
When Will You See SEO Results?
When SEOs hear this question, we begin to behave like people who are legally required to give warnings. “It’s impossible to guarantee particular results,” we caution people. “Your results may […]
7 Reasons Top Organic Results Still Need Ads
I was presenting a report to a client recently, showing them their website’s awesome results and rankings. People around the table pulled out their phones and checked for themselves, Googling […]