SEO
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A Conversation on Keywords
Say you’re a veterinarian and you write a great article at your website titled “Nutrition for Your Bunbun.” Will that article bring you traffic, increase your thought leadership, or get the attention of prospective new clients? In this conversation, Rebecca and Rosie Haden talk with Jeremy Conkle about keywords and how they affect the performance…
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Niche Keywords
How narrow should your niche keywords be? Let’s step back a minute and unpack the question. Keywords are the terms people use to look for the goods and services you have to offer. For example, people with rotator cuff pain are likely to start looking for help with the term “shoulder pain.” If your practice…
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Digital Marketing for Medical Tourism
What do Puerto Rico, Spain, Thailand, and Arkansas have in common? Medical tourism. Or rather, the combination of high quality medical care, low costs, and beautiful scenery that makes a place suitable for medical tourism. Medical tourism is the increasingly common practice of choosing a place like Little Rock or San Juan for elective surgery.…
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Lost Web Traffic? Celebrate!
We’ve been seeing falling web traffic at a lot of web sites. While we’re not actually ready to celebrate, it’s becoming increasingly obvious that this is something bigger than normal traffic fluctuations. Looking at all the changes we’ve seen recently in search behavior, — including generative AI search like Google’s Bard and Bing’s Sydney as…
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Set Traffic Goals for Your Website
As you set your SMART goals for your website, you might consider ROI, conversions, sales, signs of thought leadership, email signup, lead generation, time and money spent to keep your website fresh, patient education and customer service, and many more jobs your website can do. But you should also include traffic goals among your website…
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Pink Websites
While leafing through my review copy of The Web Designer’s Idea Book: The Ultimate Guide To Themes, Trends & Styles In Website Design , I realized that pink, like orange and yellow, is an unpopular color on the web. In fact, the safest generalization you can make about pink websites is that the owner of…