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SEO
Shutting Down Your Website
The Pew Research Center made an interesting experiment. They checked on more than a million web pages that had been online 10 years earlier and found that 38% of them were no longer online. As they looked deeper into this digital decay, they found that 23% of all webpages had broken links — that is,…
Measuring the Effectiveness of SEO Strategy
We like long-term, full service relationships with our clients. This produces the best results. We’ve had some clients who work with us for a while and then decide they can do it in-house, and then come back, and then drop some services and then pick them back up again, and generally chop and change a…
How’s that Keyword Performing?
Recently a client expressed concern about a particular keyword that had been bringing traffic to his website, but had slowed down. He was concerned about seeing his keyword performing sluggishly. If you’ve faced the same issue, you might like to see how we approached it. Question 1: Is the keyword really bringing less traffic than…
What If Nobody’s Searching for You?
SEO, or search marketing, is all about making sure you show up when someone is searching for your goods and services. You offer lip filler, and when someone searches for lip filler in your town, you show up. Simple. But what if people aren’t looking for your goods and services? Along with lip filler, let’s…
Clicky Analytics
Web analytics are extremely important. They give you the data you need to make data-driven strategic decisions about your website — and those are the very best kind. But there has been some upheaval in our usual favorite analytics programs recently. Jetpack stats is now a paid tool, and Google Analytics has become more difficult…
Page by Page: Contact
People don’t always use websites the way you might expect them to. The Contact page at your website is a great example of the importance of this principle — and why it so often gets in the way of creating the best website content. The innocent site owner often expects people to treat a website…