SEO

  • Keywords and Synonyms

    Keywords and Synonyms

    A client sent an interesting question this morning: should we work on “COFA” or “compact” as a keyword? She didn’t use the terms “keywords” or “synonyms,” but she was basically asking about keywords and synonyms. There are plenty of questions to think about in these categories. Keywords, in case you’re wondering, are the words people…

  • SEO for Pediatricians

    SEO for Pediatricians

    SEO for pediatricians involves the same skills and strategies as SEO for doctors in general, but there are some special things about pediatrics websites that are worth keeping in mind. What do prospective patients call you? Pediatricians are sometimes surprised to learn what people search for when they’re looking for a doctor for their children.…

  • SEO for Urgent Care

    SEO for Urgent Care

    If you offer urgent care, even if you also offer other services, you want to show up when people in your area search for “urgent care.” SEO for urgent care should be a top marketing priority. People in need of urgent medical services will go to Google to find those services. SEO helps your website…

  • SEO for ObGyns

    SEO for ObGyns

    SEO for OBGyns is not completely different from SEO for doctors in general, but there are some special factors. Search Engine Optimization always involves providing an excellent online experience for your visitors, being findable when your prospective patients look for you, and communicating with search engines as well as with your human visitors. What’s different…

  • SEO for Sports Medicine Practices

    SEO for Sports Medicine Practices

    Sports medicine practices get new patients the same way most medical practices do: by word of mouth or internet searches. People who need a sports medicine doctor or clinic will often ask their friends or their coach first. If they don’t get a good suggestion that way, they’ll turn to Google. SEO for sports medicine…

  • Are Digital Ads Optional?

    Are Digital Ads Optional?

    Big companies have always advertised online — “always” here meaning ever since it became an option — but there has been a perception that the internet leveled the playing field, allowing smaller companies to reach consumers through organic search with a much smaller budget than the cost of big ad campaigns. Is that true? Can…