Google tells us that people looking for a healthcare solution usually start by Googling their problem. As they learn new terminology, they narrow their search. Then they begin to look […]
The infographic below has been embedded on this page. That means that it doesn’t really live on this page. If this is a new concept for you, it might be […]
Is Alexa listening to you at all times and recording all your conversations? No. But Alexa might be recording more than just your commands to set a timer. Alexa doesn’t […]
A UK study checked out 9 popular influencers who shared information on weight loss. Each one had multiple social media platforms, 80,000 or more followers on at least one social […]
We were talking with the owner of a local specialty medical clinic recently, and he assured us that word of mouth was often the best source of new business for […]
Edelman’s Capitol Tweets study, an analysis of data provided by Simply Measured, may not be on your radar if you’re tweeting about your pharmaceutical startup or your eldercare franchise. The […]
The big problem with the term “wordy” is that it means different things to different people… at different times.
Our first step for SEO clients is to create a custom SEO strategy to help the customer reach their goals for their website. This strategy tells us their SEO priorities: […]
A client shared with me a high-pressure sales pitch he’s been getting from an online promotion company.
Have you received a message saying, “Your web page ranks VERY LOW” with an offer to fix that for you? Or maybe someone in your networking group asked you how […]
Facebook is currently being sued for housing discrimination. That may seem like a leap, seeing that Facebook isn’t actually doing any real estate deals, but Facebook does run ads for […]
I got a call recently from someone who wanted to sell me “search engine positioning.” “You mean optimization?” I asked. No, they told me, this was different. All I had […]
I’ve been doing quarterly analytics reports. Generally speaking, I’m showing clients how their quarterly traffic has increased by 16% or 34% or 47%. I’m alerting them to high value links […]
Google has confirmed that they made a major update to the algorithm they use to help searchers find information they need online. The update is called the March 2019 Core […]
Robots may take on a lot of jobs, but they can’t write… or can they? We spoke with a company that has software designed to do just that. Suppose you […]