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February 2014
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Should You Be Doing Ecommerce?
Online shopping is growing at an impressive rate, with no signs of stopping. For most consumers today, online and offline shopping opportunities meld together into a seamless omnichannel experience — or, if they don’t, consumers notice it negatively. Adding ecommerce to the mix is therefore a different question today. Where in the past the decision…
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Traffic Metrics and Business Websites
Traffic to your website: it’s one of the most common metrics for website health, one of the things you will always see in your analytics reports, and one of the things people brag about. Is it a good metric for business? Yes and no. No, because… more traffic without more sales just means more people…
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WP Themes for Medical Professionals
WordPress has some real advantages for medical professionals: You can have functionality like automatic appointment setting and online bill pay options without spending a fortune. Frequent updates are practical, either in-house or economically outsourced. You can easily add patient education options to your website with a blog, videos, or feeds from other sources. We love…
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Website for a Startup
If you’re opening the doors of a new business, you’ll need a website. But when you first open the doors, you may not have everything set up and settled yet. We just launched a new website for a brand new business — they called us with their address the day they signed the lease and…
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5 Keys to a Successful Landing Page
When you check your landing page report at Google Analytics, you’ll see the pages through which people entered your website. Chances are your home page will be the top choice. When you build a landing page, you’re doing something quite different. A landing page in this sense is a separate sales page outside of your…
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Setting Up Goals in Google Analytics
Setting up a goal in Google Analytics is not difficult. It’s much easier than it used to be, in fact. You’ll go to your Admin section, click on Goals, and choose from a checklist of goal types. Here are the options: Destination, such as a “thanks for your order” page Duration, such as spending 5…