February 2014
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How People Look for Local Businesses
I teach college writing, and there is always some point in the semester at which I ask students where they plan to look for information for their research papers. The object is to brainstorm an exciting list of possible sources, such as personal communication with experts in the field, documentaries, and unpublished contemporary journals. What…
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A Nonprofit’s Website Makeover
OHC is a health and wellness focused community action agency serving three counties in Northwest Arkansas. They’ve been administering Senior Activity and Wellness Centers, providing Meals on Wheels, and assisting low-income residents of their largely rural counties to apply for government and charitable services for many years. Their old website had some issues. It didn’t…
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Can a Microsoft Fan Love WordPress?
There’s one thing that 90% of American businesses have in common: Microsoft Office. From Word to Excel to PowerPoint, Office keeps the offices of America running. And it’s not just Office. At the recent Northwest Arkansas TechFest, I heard a lot of talk about Microsoft vs. WordPress, from the speaker who casually remarked that his…
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Ecommerce and SEO in 2014
Let’s imagine that you’re thinking of adding ecommerce to your website, or perhaps starting up an ecommerce site from scratch. Your business might be something like these: A salon with a retail section that’s doing well in the shop, wanting to add products to your website so customers can buy them in between appointements A…
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Keywords for Ecommerce
Keywords, the terms people use to search for information online, have changed a lot in recent years. With instant search and better online search skills, people are much less likely to search with just one or two main keywords as they did in the early days of the internet. What’s more, search engines are better…
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Ecommerce Options
Say you see the benefits of adding ecommerce to your online presence. Now what? How can you add that online shopping experience to your website? Integrate ecommerce into your existing website If you have an up-to-date website that reflects your company well and does its job, the simplest plan may be to hire a developer…