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March 2014
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10 Top Tips for E-books
Ebooks can do a lot for your organization: Build authority. Good ebooks can be as influential as good commercially published hardcovers. Build your database. Swap your ebook for contact information or use it as bait for a newsletter sign-up. Build a library. Being able to offer a relevant ebook or a page full of tempting…
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Local Competition & Online Marketing
Digital marketing has generally been good for smaller businesses, leveling the playing field and making it possible for one brick and mortar location to compete successfully with much larger competitors. Still, we have to admit that your competition now includes not just you and the other shops in town, but also everyone else in the…
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Source & Medium in Google Analytics
When you view your Acquisition> All Traffic report in Google Analytics, you have a choice among Source, Medium, and Source/Medium views. You check your Acquisitions report to see where your website traffic comes from. Are those ads performing for you? Is social media providing a good ROI? Are you getting more direct traffic since you…
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Are Physician Websites Unethical?
An article at the Healthworks Collective a couple of years ago expressed a position we’ve encountered among doctors even now: A lot of doctors feel it’s unethical for doctors to have a website because they feel it is a form of advertising. They feel that a website is a cheap gimmick, and respectable doctors do…
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Can You Put Your Toe in the Water?
Sometimes we have clients who want to put their toes in the water when it comes to digital marketing. They want to put up a near-free website or do without a website entirely. They want to try $5.00 a day on cost-per-click ads. They just want to do social media. Often the idea is to…
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Is Web Redesign a Thing of the Past?
Just a few years ago, it was customary to build websites in HTML and CSS, to launch them, and then to leave them alone for a few years till they became out of date, at which point they would be redesigned. The process was much like redecorating a home. You create a room, and when…