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March 2014
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Launch Day Checklist
Northwest Arkansas’s Office of Human Concern has a handsome new website. We’ve described the transformation from their old website to the new one already (click through the previous link to see the details), so today I’d like to mark the occasion with a launch day checklist. Take these steps when your website launches to get…
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Walmart’s Corporate Blog
Walmart is good at social media, and they’ve launched their corporate blog well. What can your company learn from it? Well, first, that you should have a blog. Walmart has had blogs before, and has had some trouble with them, but the figures on the value of business blogging are persuasive enough that they were…
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Do Walmart Vendors Need Websites?
We’re talking with a Walmart supplier about creating a web presence for his company. He has his product in a few Walmart stores and is expecting to roll out to more stores later this year, so he’s thinking about establishing an online presence. This is a smart move. Retailers expect manufacturers to partner with them…
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Rewards, Bribes, and Prizes
Mindy Kaling, in her smart and funny book Is Everyone Hanging Out without Me (and Other Concerns), writes about an approach from a bakery manager. “We know you’re on Twitter,” the woman said to her, “and if you’re willing to tweet about loving Sunshine Cupcakes, this cupcake is free.” You should read the book to…
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Get Your Team Involved in Linkbuilding
We were finishing up our Google Analytics training at Crystal Bridges Museum of American Art, celebrating the results we’d achieved and looking forward to more opportunities. Linkbuilding was a clear one — we could see that one of the goals we had set up gained conversions from a particular kind of referral traffic, so we…