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June 2014
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Trying Out Firelink
How much do you really know about your competitors? Many of our clients have a clear idea of who their major competitors are when it comes to online marketing… but are they right? Are you right about your competitors? Firelink is a new website ranking tool. It purports to analyze the rankings of your site…
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Marketing vs. Sales
In Gino Wickman’s book, Get a Grip, a fictional company debates whether sales and marketing are the same thing, or different things. In the context of a company organization chart, that’s an important question. Do you have a Marketing Director and a Sales Director, or should one person oversee both? What about your website? Is…
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Game of Thrones — er, Clients
I want to begin by pointing out that I love all of our clients. Now that I’ve made that clear, I have to share with you this very funny infographic. The Game of Thrones series is amazing, and it deserves the sincerest form of flattery — here provided by Infographic World. In an example of…
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Mobile Sites and Hamburgers?
Did you notice the hamburger in this photo? I sure didn’t. And once it was pointed out to me, I was a little surprised. I mean … do you see the size of that thing? And why are they drinking wine with it? And who dresses like that to eat a burger? Don’t these people…
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Who Will You See at .GOP?
The Republican Party is going to have its own web address at .gop. You can’t get your .gop domain yet, but you can get on the waiting list. Our question is, who else will be in your neighborhood? State Republican party websites, for one thing. We hear that Florida, for example, will have RPFL.gop for…
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SEO, PPC, and Inbound Marketing
We used to recommend PPC (CPC, paid search, Adwords — call it what you will) only to certain clients: companies with a fairly high-priced product or service, a fairly large budget, and the resources to create special landing pages for each product or service they wanted to sell. Without those characteristics, we found, the cost…