June 2014

Using Video in Social Media

Videos are a great tool for social media. They are a nice change of pace from pure text and, if used properly, they can offer a boost to online marketing. So how do you pick a video for your social media channels? The first thing you need to do is figure out what you are…

June 6, 2014
Snakes, Data, and Strategic Decisions

A lot of us Hadens work at Haden Interactive, but not all of us. William Haden works at the National Wildlife Research Center, where he was engaged in doing some stuff with Brown Tree Snakes. These critters live in Guam, where they can pretty well clean out the hapless local bird species, and the NWRC…

June 5, 2014
Getting Personal with Social Media

Social Media, while relatively new, is rapidly changing. The days when Facebook required new users to be invited to join are long gone and there are currently 1.3 billion active monthly users on Facebook. The number of people using Facebook and other social media outlets means that there is enormous potential for businesses and companies to reach…

June 4, 2014
Google Partners

Haden Interactive was a Google Engage agency for years, but Google recently switched from Google Engage to Google Partners. A Google Partner is similar to an Engage agency, but there are some differences. Why did Haden Interactive choose to partner with Google? We are unabashed fans of Google. Not only has Google organized data —…

June 3, 2014
Setting a Budget for PPC

Setting a budget for PPC can be easy — pay what you feel you can afford. Few advertising options give you this flexibility. But PPC ads have a lot of moving parts, and that can make it hard to determine the best budget for your needs. Paid search, CPC, or PPC — it all means…

June 2, 2014