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December 2014
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SEO and Marketing
SEO has been tagged in several marketing studies as the single marketing initiative that produces the highest ROI. Still, we need to be aware of SEO’s limitations in marketing, and how it works with other pieces of the marketing mix. SEO — search engine optimization — is about being found. If you offer medical tourism…
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Shopping Season
Team Haden headed out for Small Business Saturday this year. We got to feel virtuous about doing holiday shopping with local independent merchants, and we ended up at a local independent restaurant for local craft beer and artisanal pizza. We weren’t alone. Black Friday weekend shopping was down 11%, but Small Business Saturday shopping was…
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Trying Out the Official Vine Plugin
There is a new, official WordPress plugin for your Vine videos. I installed it easily, but the next step is finding it and using it. I check the sidebar… not there. I check the toolbar at the post editor… nothing. I check the widgets… not seeing it. I check the editor and see that the…
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Pumpkin Spice, Cranberry, and ?
Pumpkin pie spice was one of the first convenience foods in the mid 20th century, bundling cinnamon, ginger, nutmeg, allspice, and cloves together into one jar — in the right proportions for pumpkin pie –for cooks too lazy to measure the spices out separately. In the 1960s, it came to be known as pumpkin spice,…