December 2014
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Facebook Marketing Strategies
Facebook Marketing Strategies for Small Business by Mark Cijo and Erdal Gul is truly a step-by-step guide. The book begins with a look at Facebook as a marketing platform. Facebook as a marketing platform for small business has changed a lot recently. Most of us would agree that it has become less useful for simple…
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How Giant Companies Do Content Marketing
By now, there is a fairly standard way to do inbound marketing: Build a great website with plenty of strong content optimized to communicate well with search engines. Add fresh content regularly to improve SEO and increase traffic. Take opportunities to provide content to other websites. Share content via social media to drive traffic and…
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Cause-Based Social Media Marketing
“Leave this world a little better than you found it.” That’s a pretty good bit of advice. It’s about doing your best to leave a positive impact on the world. You don’t have to end world hunger, or establish world peace, you just do what you realistically can in order to make the world a…
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Posts, Pages, and Products
We’re working on an ecommerce website right now, and in a meeting with our smart and successful client, I realized that she didn’t have a clear idea of how ecommerce works in WordPress. At the same time, Rosie was meeting with another wonderful client about a second website his company wants. She asked if he…
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Pantone’s Color for 2015: Marsala
Web designers will know it as #955251, but Pantone calls it “Marsala” — a special kind of wine. This is the 2015 Color of the Year. It’s a beautiful color, and you might have thought that it would be relatively easy to find examples of websites this color. The 2014 Color of the Year, Radiant…
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Are Your Ads Being Seen?
Advertising traditionally has had one big problem: you pay for potential viewers, not for actual views. That TV station tells you how many viewers they think tune into their show, based on admittedly shaky data from a small segment of viewers who are often self-reporting. The numbers they give you are for potential viewers, and…