February 2015
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A Beautiful New Ecommerce Website
Holland Wildflower Farm is a 30 year old nursery and farm specializing in wildflowers and native grasses.
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Adding Ecommerce
The omnichannel shopper is the new norm, and your customers increasingly expect to be able to order your products online. For some companies, this means getting on the virtual shelf at Amazon or Walmart.com, but for many it seems like the right time to offer at least some products online at your company website. If…
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Is Social Media for Girls?
Rosie and I were filming a couple of segments for a local TV show yesterday, talking about social media for CPG companies, when the question came up — is social media for everyone, or just for women? Since we were talking about shoppers in Big Box grocery aisles at the time, we didn’t immediately get…
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Trying Out Quicksprout SEO
Automatic website graders have their pros and cons. When we last looked at a set of website graders, we found that accuracy was a key issue. It was great to be able to get basic data like domain age and indexed pages faster than when we looked it all up by hand, but they were…
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Pushing Through the Flames
There’s an old Norse tale about a woman named Brunhilda. As is the case with many myths, Brunhilda does something to upset someone, and is punished for it in a supernatural way. Her punishment is to sleep in a ring of fire until a hero comes to rescue her. A hero named Sigurd braves the…
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Coordinating Content
Back in the day, advertising was about settling on one message and getting it in front of possible buyers as many times as possible. Ad men came up with a winning slogan, paired it with an earworm of a jingle, stuck a highly-recognizable package picture in, and did their level best to make sure that…