May 2015

  • Setting Up Analytics Goals… or Not

    Setting Up Analytics Goals… or Not

    Google Analytics goals can do some great things for you. By configuring goals in Google Analytics, you can see not just how many people bought your product or what percentage of your readers make it all the way to the bottom of the page, but also actionable things like which of your traffic sources has…

  • User Management in WordPress

    User Management in WordPress

    Your WordPress website has an admin area that can be accessed by you and anyone else you give permission to. As with most elements of WordPress, there’s a basic setup that comes with your WordPress installation, and then the details can be settled as your web team builds the website. Basically, you have control over…

  • Is Social Media Bad For Us?… Again: Dangerous Trends on Social Media

    Is Social Media Bad For Us?… Again: Dangerous Trends on Social Media

    Social media has many uses, and even makes for a lovely scapegoat. Recently, a number of dangerous dares and challenges on social media have prompted people to ask, again, is social media bad for us? Some folks take the stance that social media can promote reckless behavior. In a sense, this is true. However, it’s…

  • What Happens to Your Old Website?

    What Happens to Your Old Website?

    We have been asked, recently, what happens to your old website when you make a new one. It may sound like a philosophical question, but each time it has been connected with practical issues: What happens to all the pages Google has indexed on your old site? Do they stay on the search engine results…

  • Trying Productivity Plugins

    Trying Productivity Plugins

    A lot of businesspeople use web-based productivity tools, including project management and document management tools. Sometimes there’s a monthly subscription fee for these tools, and sometimes it’s well worth it. However, you can often find comparable tools in WordPress plugins. Using these tools allows you to manage projects, documents, and workflow from your company website.…

  • Are Silos Getting in the Way of Your Social Media Strategy?

    Are Silos Getting in the Way of Your Social Media Strategy?

    There are good silos and then there are bad silos. A good silo is like the kind you might find on a farm. It’s that big towery thing that holds feed and grain and whatnot. This type of silo is good because it allows Mr. Farmer to easily store a single type of grain without…