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May 2015
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Setting Up Analytics Goals… or Not
Google Analytics goals can do some great things for you. By configuring goals in Google Analytics, you can see not just how many people bought your product or what percentage of your readers make it all the way to the bottom of the page, but also actionable things like which of your traffic sources has…
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User Management in WordPress
Your WordPress website has an admin area that can be accessed by you and anyone else you give permission to. As with most elements of WordPress, there’s a basic setup that comes with your WordPress installation, and then the details can be settled as your web team builds the website. Basically, you have control over…
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What Happens to Your Old Website?
We have been asked, recently, what happens to your old website when you make a new one. It may sound like a philosophical question, but each time it has been connected with practical issues: What happens to all the pages Google has indexed on your old site? Do they stay on the search engine results…
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Trying Productivity Plugins
A lot of businesspeople use web-based productivity tools, including project management and document management tools. Sometimes there’s a monthly subscription fee for these tools, and sometimes it’s well worth it. However, you can often find comparable tools in WordPress plugins. Using these tools allows you to manage projects, documents, and workflow from your company website.…