May 2015

One of the great things about the internet, from the point of view of business, is that it levels the playing field: small companies can find their place on the net alongside large companies. That may not be true for prime time TV ads, billboards, print ads, or trade shows, but it’s true of digital…

A client contacted us on Friday to share that he’d gained a new customer through a blog post — but not on his website. Oh, the blog post was on his website to begin with, but the customer had actually seen it somewhere else. Sure enough, we found that blog post on 166 different websites.…

Not all writing is the same. There are different methods for writing, and writing can fulfill different purposes. For example, a poem might be a writer’s attempt at an artistic expression, while an advertisement might be a writer’s attempt at earning money. Conversely, a poem can be intended to earn money, and an advertisement can…