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August 2015
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Can SEO Be Automated?
People talk about automating search engine optimization at their websites. What would that look like? A plugin Since we’re a WordPress shop, we run into this one most often. We use SEO plugins. We’ve used and tested a number of different plugins and currently use Yoast for most client sites. These plugins can be useful,…
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Table Manners for Smartphones
The salad fork goes to the left of the dinner fork, and to the right of the smartphone. Smartphones are a part of our everyday lives now. According to Pew Research Center, 64% of American adults own a smartphone. Thanks to smartphones we are in constant communication with everyone we know. We can be reached…
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Trying out Spyfu
Spyfu has been around for years, but they’ve changed a lot. This is a tool that estimates the level of domination any website has over specific keywords. Keywords are search terms, the things people type into the search engine box to find you. If you offer medical spa services, your top keywords might be things…
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SEO for Competitive People
Rebecca and I were developing a strategy for a new client. Rebecca is the SEO expert, and she knew what to do to improve local search results for the client’s website, but I could tell that she had missed something important about the client. He didn’t just want to get more traffic or increase his…
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SEO Friendly URLs
The URL of your page is the thing you type in to go to a page, such as “www.HadenInteractive.com,” the thing you see in the bar at the top of the screen when you’re on a webpage. URL stands for Uniform Resource Locator — aren’t you glad you know that? — and is pronounced like …
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Social Media Detox
Detoxes are strange. Well, not the real ones. Not the detoxes that help people kick drug and alcohol addictions, but the trendy ones where people stop eating bacon and burgers, and drink nothing but juice for 30 days. Most people would view a detox as a positive thing, which makes sense. Detoxes are meant to…