August 2015

  • Leverage Your Assets for SEO

    Leverage Your Assets for SEO

    As I’ve been working on SEO and conversion strategies for various companies, I’ve been noticing how often I focus on the terrific assets the company already has: A professional photographer with a huge stack of luscious photos just waiting to be turned into effective Pinterest posts with strategically-written blog posts attached A CPG consulting company…

  • Trying Out Tweet Binder

    Trying Out Tweet Binder

    WordCamp is always a great place to learn about new tools, but this year one of my most interesting discoveries, via Angie Albright, was Tweet Binder, an intriguing Twitter analytics tool. Most Twitter analytics tools focus on users, and Tweet Binder has some elements of this type of tracking, but it’s more for tracking specific…