September 2015
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New Website for Counseling Center
We’re launching a new website for a group of therapists. They wanted to keep their logo, their existing color scheme, and some other elements of their existing website, but they wanted a site that would work better for their clients and something that would be easier for them to keep up to date in house.…
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Amazon Text Ads
Amazon is discontinuing its Product Ads as of October 31st, 2015. In place of the Product Ads, they’re offering text ads, which are very similar to Google Adwords text ads. These text ads are not available to everyone, and probably won’t be out of beta testing by October 31, but they will be available to…
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Too Little Content
Everyone knows the importance of SEO, but not everyone knows what to do to increase the pagerank of their website or improve their search results. Before you look for complicated SEO strategy and tactics, consider this: one of the most common problems we see is just not having much content. When we are putting together…
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McWhopper Lessons on Social Media
In honor of the International Day of Peace (since 1981) or Peace One Day (now), Burger King reached out to its rival in the Burger Wars, McDonald’s, with a friendly suggestion. On September 21st, Burger King said, the two companies should get together, create a pop-up store midway between their respective corporate offices and serve…
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Ecommerce and Logistics
We were talking today with a designer and a developer about an ecommerce project we’re considering. Having given them an idea of the products, I was about to move on to strategic considerations when the developer starting peppering us with questions. “They’ll have to be shipped cold. What are their must arrive by dates?” “Will…
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CPG School
CPG School’s founder, Matt Fifer, says the one-day conference for early stage CPG companies coming up this October is all about bricks and clicks. Bricks in the sense of brick and mortar stores like Harp’s, Walmart, and Sam’s Club, all of which will have representatives on hand. Clicks in the sense of online sellers like…