December 2015
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Data Capture
Another word to consider for your website’s “just one word” in 2016: capture Do you remember GTD — getting things done? It’s a time management system designed by David Allen, no longer trendy but still useful. One of the basic tenets is “ubiquitous capture,” the idea that you should capture thoughts about what needs to…
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Alignment
Many people are replacing New Year’s resolutions with “just one word.” It’s a word that sums up their direction for the year: strength, discipline, growth, focus… For many people, choosing just one word for their year has replaced a vicious cycle of made and broken resolutions. So maybe your website doesn’t need New Year’s resolutions…
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Should You Sweat the Small Stuff?
Working on a strategy document for a new client, I discovered that they had a 14 year old domain and almost 75,000 indexed pages. They also had missing alt tags, missing meta descriptions, and some URLs that definitely could be improved. We often see those things when we’re preparing strategy documents, and we usually go…
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Pantone Colors of the Year 2016
Yes, this year’s Color of the Year is actually two colors of the year, which Pantone says truly belong together: Rose Quartz and Serenity blue. While many of us will look at this pairing and think of baby showers, Pantone thinks the ethereal blush pink and tranquil blue, used together, will bring calm back into…
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Dear LinkedIn Spammer
A lot of people see a LinkedIn connection request and assume that you’re following the rules of only sending these requests to people you know. We think maybe we met you at a conference and look forward to making a connection with someone we might have missed in the rush of new acquaintances. Or we…