Rebecca Haden
Setting a Budget for PPC
Setting a budget for PPC (pay per click, like Google ads) can be easy — pay what you feel you can afford. Few advertising options give you this flexibility. But PPC ads have a lot of moving parts, and that can make it hard to determine the best budget for your needs. Paid search, CPC,…
Top 5 Google Analytics Reports for Healthcare Marketers
Web analytics data allows you to make decisions about marketing for your practice or your health and wellness company on the basis of data, rather than having to rely on gut feelings. But Google Analytics contains such a wealth of data, you may find yourself feeling overwhelmed. What are the top 5 Google Analytics reports…
Is Your Advertising Being Seen?
Advertising traditionally has had one big problem: you pay for potential viewers, not for actual views. That TV station tells you how many viewers they think tune into their show, based on admittedly shaky data from a small segment of viewers who are often self-reporting. The numbers they give you are for potential viewers, and…
Where Are Your Customers?
Recently we were listening to an organization talking about how they wanted to reach out to a younger demographic. They had some ideas about how to make their product more appealing to younger customers and they had good reasons for thinking that this would be a good move for them. When the conversation turned to…
How’s that Keyword Performing?
Recently a client expressed concern about a particular keyword that had been bringing traffic to his website, but had slowed down. He was concerned about seeing his keyword performing sluggishly. If you’ve faced the same issue, you might like to see how we approached it. Question 1: Is the keyword really bringing less traffic than…
Keeping an Eye on Your Website in Progress
Do you like the idea of letting your web team create your website while you go about your business, sometimes wondering with happy anticipation what it will look like? Do you look forward to the day your site is ready as you might look forward to your birthday, when you finally get to open all…