Rebecca Haden
Marketing to Snobs
While we were traveling to a conference once, Rosie told me I was a tea snob. True, I was bypassing the teabags in the hotel room for my preferred brand, an ample stock of which I had brought with me. Equally true, I choose which restaurant to visit for breakfast based on the quality of…
Basic Linkbuilding for Today
Linkbuilding is one of the most important things you can do for your website; that’s been true since the Google algorithm was first developed, and it’s still true today. Basic methods for linkbuilding have changed somewhat since then, though. Here’s a step by step guide to the essentials of linkbuilding right now: Have a good…
SEO Pitfall: Avoid Overoptimizing
“Optimize” means to make something the best it can be. Search engine optimization is about making your website communicate as well with search engines as it possibly can. So how could anything be overoptimized? Wouldn’t overoptimizing your website mean that your website would be too good? That’s not what Google’s overoptimization penalty is about. An…
Trying Out AnalyticsWP
We’re long-time users of Google Analytics and Jetpack Stats, and we haven’t used other analytics in a few years. There is a new analytics plugin for WordPress, though, which seems as though it might be a real winner. We’re going to compare it with GA and Jetpack in this post, because those are the programs…
How to Tell If Your Blog Is Doing Well
So you have a medical blog in place at your practice or business blog at your company website. Whether you write the content yourself, or you’ve hired a professional content writer, producing regular, high-quality content requires time, money, or both. How can you tell how effective it is? Is your blog doing well, and is…
Intent-based Ads vs. Keyword-based Ads
If you use Google Ads, you have doubtless been encouraged to try out Performance Max ads, the intent-based ads in Google Ads. These are Google’s AI-supported ad campaigns. Google is one of the leaders for artificial intelligence and they know more about digital ads than anybody else, so it makes sense to turn to their…