Rebecca Haden

  • Writing for the Second Screen

    Writing for the Second Screen

    Kyle is watching a streaming news service when he sees that 33 people in 24 states have died from vaping and legal changes are being proposed. That’s a surprise for him — and it’s confusing, too. Even though the numbers are higher than he thought, he wonders why people are focused on vaping when traditional…

  • Floating Along with Your Website

    Floating Along with Your Website

      It’s the nature of my job that I’m usually working on building sites or rebuilding them. But one of the great things about a website is that it will continue to work for you even when you’re not working on it. With you or without you, your well-designed and optimized website will do its…

  • The Future of Search

    The Future of Search

    The Washington Post is warning that Google’s new AI search will slash website visits by 25%. The New York Times agrees. We’re not sure about that, but we do believe that the trend we’ve already reported on will continue: Google is working to keep people on the search engine results page rather than sending them…

  • Websites for Authors

    Websites for Authors

    While we work most often with health and wellness organizations, we have built quite a few websites for authors over the years. While each one has his or her own specific needs and strategies, there are some general suggestions we can make for websites for authors. Know your strengths Do you already have a fan…

  • When You Stop Blogging

    When You Stop Blogging

    Regular blogging is the best thing you can do for your website’s traffic and rankings. Search engines like fresh content, and so do human visitors. Every new post is a new opportunity to rank for a new keyword, a new landing page, and to increase value for your website. Regular blogging Here’s an example of…

  • Are You Bored with Your Website?

    Are You Bored with Your Website?

    Websites need regular updating. They need fresh content on a regular basis, they need to have their code kept up to date, and they need a new look every now and then. There are plenty of good reasons to make updates, including the sheer passage of time. Here’s something that is not a good reason:…