Your blog posts may be for lead generation, patient education, thought leadership, or sales. But at least some of the time, they should be for SEO. Here’s a step by […]
Haden Interactive Blog
Why Data Driven SEO Matters
You know that healthy traffic to your website is good for your business, and you know that a well developed SEO strategy increases traffic to your website. But how do […]
The HITECH Act and Your Website
Health Information Technology for Economic and Clinical Health, or the HITECH Act, is the name of a law put in place in 2009. We assume the government has special people […]
Online Marketing for Clinics: 10 Tips
Online marketing for clinics has a lot in common with online marketing for private practices and hospitals, but there are differences. Here are ten tips for building your clinic’s online […]
Insecure Websites: Is Your Website Insecure?
Feeling insecure? If you have an insecure website, you probably should be feeling insecure. Google has been saying for a couple of years now that a more secure web is […]
New and Returning Visitors
The screenshot here shows one metric from the Google Analytics report of our lab site, FreshPlans. You can see that we have 91% new visitors. You can find this report […]
Niche Keywords
How narrow should your niche keywords be? Let’s step back a minute and unpack the question. Keywords are the terms people use to look for the goods and services you […]
Labor Day
In observance of Labor Day, Haden Interactive will be closed today. Fortunately, our clients’ websites will keep working and all normal services will continue as usual. With respect for American […]
Does Your Doctor Have to Write Your Blog?
You know how medical doctors have copious amounts of free time? How they sit around, wishing that they had some way to occupy their days? Hoping for some opportunity to […]
10 Takeaways from WordCamp Omaha
WordCamp Omaha 2017 was well organized, enjoyable, and fun. I always learn things at WordCamp, and Omaha was no exception. Here are 10 things you might not already know: Dusty […]
Demographics for Cosmetics Companies
Creating your buyer persona is an essential step in your content marketing strategy. Traditionally, demographics like age, ethnicity, and gender have been key factors in customer personas. Increasingly, we look […]
Compliance and Your Website
We have clients who read their blogs often and even write posts occasionally. We have clients who just drop in occasionally to have a look at their blogs, because the […]
Answer Your Patients’ Questions Online
One of our team members (Rosie) is expecting, so she’s getting a lot of direct personal experience with health care providers. One of the frustrations with the process, for her, […]
Using Tags in WordPress
WordPress tags show up at the bottom of the posts on your WordPress website, typically. The way they look will depend on your theme, but we’ve never built or seen […]
Local Search Success Factors
Most of the time when you search for “ice cream” you’re looking for a place nearby to purchase your favorite form of dairy. Sure, some may be searching for the […]