What is negative SEO? It’s a type of attack on your website that makes you look like you’re using black hat SEO techniques to improve your rankings. For example, your […]
Haden Interactive Blog
Global Spending on Digital Marketing Is Booming
Research firm Forrester estimates that American businesses will spend $120 billion on digital marketing by 2021. You can’t plan to spend nothing. The numbers Nearly half of marketing budgets will […]
Basic Health Information at Your Blog
Healthcare content marketing increases the value and visibility of your website, brings in new patients, brings established patients in more frequently, makes patients aware of services you offer, helps recruit […]
When You Stop Blogging
Regular blogging is the best thing you can do for your website’s traffic and rankings. Search engines like fresh content, and so do human visitors. Every new post is a […]
What Is Health Literacy?
Health literacy is key in promoting healthy communities. Unfortunately, very few U.S. adults have a high level of health literacy. This may not seem like a big deal, but the […]
Encourage Current Patients to Make Appointments
Most medical practices want new patients. But bringing your current patients back for regular visits can be more cost-effective. Booking the next appointment for your patients when they check out […]
Health Care Marketing
Health care marketing is not completely different from marketing in general, but there are some questions that healthcare marketers need to ask — and some facts that affect healthcare marketing […]
Health Literacy Month
October is National Health Literacy Month. This is the month when health educators work to make sure that their students can access and understand information that will help them make […]
Web Content for Local Search
Local search is different from general search. Your rankings for “mammogram near me” depend on a different set of factors from your rankings for a post discussing mammogram controversies. Nonetheless, […]
International Coffee Day
Happy International Coffee Day! Here in Northwest Arkansas, we have an embarrassment of riches when it comes to coffee shops. We’d love to buy you a cup of coffee when […]
Your Website Is Not a Piece of Paper
This very famous cartoon by Edward Koren has the caption, “Well, there’s your problem.”
Google Bias
There have recently been claims that Google is showing political bias. The Economist did some number crunching. We checked out the websites being discussed, from the point of view of […]
The Content Bubble
There’s been talk lately about the Content Bubble — the problem of excessive content on the internet. I’m inclined to agree. I think that removing all the spammy websites and […]
The Call to Action
We’ve had clients tell us they want a Call to Action page.
Sorting Paid and Organic Traffic
Traffic is a useful metric for almost all websites. A healthy, well-optimized, managed website will see traffic growth over time, whereas a site that has just been launched and ignored […]