Blogging does so much good from the point of view of SEO, traffic, and conversion that it’s easy to take a utilitarian position on blogging for your company, your organization, […]
Haden Interactive Blog
Understanding RankBrain
Google uses hundreds of factors to decide which website to show to a searcher. The details of the algorithm used for this decision making are secret, like Coca-Cola’s recipe, but […]
Yoast Connects with Gutenberg
Gutenberg, the new editor coming soon to WordPress (already at WordPress.com), doesn’t work with all plugins. WordPress says the plugin makers have to take the initiative to make their plugins […]
Healthcare Content Marketing: 10 Types of Content
Health care content marketing serves the dual purpose of improving patient education and making your healthcare website more visible and authoritative. Are you having trouble figuring out what healthcare content […]
Search Volume and Keyword Choice
Forbes ran a story with a clickbait headline — “6 Reasons Why SEO Might Not Be Right for Your Business” — and a downright bizarre #1 on the list: low […]
SEO and Search Intent
One of the most important factors to consider in your SEO strategy is your ideal customer’s path to purchase. If you’re offering a Zumba dance program that helps with joint […]
Too Much Information at Your Website
I’m not talking about indiscreet photos or that rant about your boss that you incautiously posted on your blog. I’m talking about the times when you want to put long […]
Should Your Website Be in Google’s News Index?
When you search at Google.com, Google will suggest more specific kinds of searches. Depending on the word or phrase you search for, Google thinks that you might want to see […]
What Does Google Think Your Website is About?
First the disclaimer: Google is not a person; Google doesn’t think. Now that I’ve gotten that out of the way, let me ask you — what does Google think your […]
Marketing Like Pepsi
When Pepsi (or Coca-Cola — I don’t care) make a marketing plan, they are secure in the knowledge that the great majority of their visitors know these two things: what […]
Rethink Your Home Page
For most websites, the home page is the most popular page.That doesn’t mean that most of your visitors start on that page, though. Any page at your website can be […]
Experiment: Does Blogging Drive Traffic?
A couple of years ago we checked a random sampling of websites to see how their traffic had changed year over year. We looked at websites with blogs and websites […]
Blogging Benefits Your Business
“Nobody buys my product because of what they read in my blog,” a blogging client recently told me. Sure, he said, he gets lots of respect as a result of […]
FAQ Pages
In the early days of the internet, FAQ (frequently asked question) pages were common. One of the things your website can do for you is to provide quick answers to […]
Does Your Website Work Weekends?
One of the great things about your website is that it will go ahead and work for you while you’re out doing other things. It will, assuming you have a […]