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Keywords: It’s Complicated

June 9, 2023

Once upon a time, the relationship between search engines and keywords was simple. People would type a word into the search box and the…

Traffic Loss

June 7, 2023

Over the past six months, we’ve lost 3% of our traffic at this website every month. This is depressing, of course. How did it…

Building Blocks: The Evolution of WordPress

June 2, 2023

I had the pleasure of writing the second volume of the WordPress history book last year. The new book, called Building Blocks: The Evolution of…

Do You Need a Web Analytics Pro?

May 31, 2023

You definitely need web analytics if you have a website, even if you’re not ready to do anything with them. Install Google Analytics and…

Long Form Content for SEO

May 29, 2023

What is long form content? People have different definitions of long form content. In plain English, long form content refers to articles, blog posts,…

SEO Services for Doctors

May 26, 2023

Saying that people search for health information online is like saying that people use cars for transportation; it’s obvious and it doesn’t really need…

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