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A New Website for a Nonprofit
Our local no-kill animal shelter needed a new website, and we were delighted to build one for them. Nonprofits may not be selling anything (although that’s not always the case), but they certainly want to encourage donations, volunteers, and public awareness of their cause. For all these things, a website is a must. But nonprofits…
Your Website: Starting from Zero
Maybe you have a new website. Maybe you launched your website some time ago, but you don’t hear “I found you on Google” and you wonder whether anyone ever visits. Everyone starts from zero and it can take a while to get momentum. Read on for a step-by-step plan to build your website into a…
How to Ask for Links
Your website will benefit by having links from other websites. Read more about this concept at my earlier post, “Linkbuilding: Getting That Natural Look.” You can get links naturally by having great content. You can buy links honestly, in the form of advertising. You can place links yourself, in a variety of ways. Still, if…
Are AI Referrals Sending You Traffic?
AI may be reducing organic search traffic to your website. But is AI sending you traffic? In the screenshot below, you can see that the top 10 referral traffic sources for one of our sites includes both ChatGPT and Perplexity.ai. This site isn’t the only one, and those are not the only generative AI tools…
Linkbuilding: Getting That Natural Look
You may not think of fairy tales and business together very often, but we do have a business fairy tale in our culture. You can see it in movies. Our heroine is perhaps a baker. She makes wonderful breads and cakes and pies, and several people encourage her to sell them, so she does. Gradually,…
A Primer on Online Advertising
Online advertising is not the same as online marketing. Online marketing includes having a great website, blogging regularly, using social media in strategic ways, linkbuilding, and all kinds of other stuff that isn’t advertising. However, there are times when you want to use ads. Say you are selling a new type of senior alert system.…
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