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How to Ask for Links
Your website will benefit by having links from other websites. Read more about this concept at my earlier post, “Linkbuilding: Getting That Natural Look.” You can get links naturally by having great content. You can buy links honestly, in the form of advertising. You can place links yourself, in a variety of ways. Still, if…
Linkbuilding: Getting That Natural Look
You may not think of fairy tales and business together very often, but we do have a business fairy tale in our culture. You can see it in movies. Our heroine is perhaps a baker. She makes wonderful breads and cakes and pies, and several people encourage her to sell them, so she does. Gradually,…
A Primer on Online Advertising
Online advertising is not the same as online marketing. Online marketing includes having a great website, blogging regularly, using social media in strategic ways, linkbuilding, and all kinds of other stuff that isn’t advertising. However, there are times when you want to use ads. Say you are selling a new type of senior alert system.…
Your Website’s Traffic
Your website’s traffic is the starting point for web analytics reports, and of course everyone is happy to hear about their increases in traffic. Me, too. But up and down isn’t all you can say about web traffic. Ask yourself a few more questions while you’re thinking about web traffic, and you’ll get more out…
FAQ Pages
In the early days of the internet, FAQ (frequently asked question) pages were common. One of the things your website can do for you is to provide quick answers to questions people often ask. How better to do that than with a section of frequently asked questions? Actually, there are now many better ways to…
Planning a New Website: What’s Your Goal?
We’re always in favor of having goals for your website. SMART goals for this month, this quarter, or this year make sense. After all, you’ll only improve what you measure, and without goals, it’s hard to know what to measure. Click through to the post below for some practical steps to identify goals for your…
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