The U.S. government has sued Google for antitrust violations, ending the suspense over which Big Tech company they would take action against first. The Economist suggests that four lenses should […]
Haden Interactive Blog
Your Website’s Inner Pages
What good are your website’s inner pages? We find that many of our clients don’t appreciate their website’s inner pages as much as they might. The homepage gets all the […]
Content Marketing Thrives in the Pandemic
Chief Marketer has published a 2020 study examining how the pandemic is affecting marketing. Fortunately, they had surveyed Fortune 1000 marketers shortly before the pandemic began. They were able to […]
Why Your Content Marketing Isn’t Working
Here at Haden Interactive, we’re all about web content. The content at your website, your blog, the content of your email blasts, your whitepapers and ebooks, social media, video scripts […]
Digital Literacy and Medical Websites
The University of Illinois came up with a definition for digital literacy in 2014: The ability to use digital technology, communication tools or networks to locate, evaluate, use and create […]
The Abandoned Blog
See if this sounds familiar: you read, heard, and/or decided that all companies need a blog, so you included a blog when you had your website built. You wrote every […]
Recipes on Your Website
Many of our healthcare clients like to use recipes as part of their content marketing strategy. It makes sense. A recent study by the Hartman Group found that about half […]
How Patients Consult “Dr. Google”
Health, wellness, and medical searches are among the most popular search queries on Google. The majority of patients now look up their symptoms online before they visit their doctor, just […]
Plotting Rows in Google Analytics
One of the issues with Big Data — and Google Analytics belongs in that category — is the signal-to-noise issue. It can be very hard, when you have a huge […]
Who Should You Filter Out of Your Web Analytics?
It’s easy to filter people out of your Google Analytics — in other words, to choose not to count visits by some computers. Why would you want to, and whom […]
The One Digital Marketing Essential for Health and Wellness Professionals
A common mistake for small businesses is thinking that you are too small to need a website. There was a time when this may have been up for debate, but […]
What Are You Doing Right?
Much of the time, we use analytics or social media metrics to solve problems. We want to increase conversions, stop cart abandonment, improve our rankings, or figure out why the […]
Annotate Your Analytics
“So what’s that traffic spike about?” “Ummm… was that the day we did the radio interview?” “No, I think that was last month, wasn’t it?” “Well, then, was it when […]
20 Tweets for Healthcare Professionals
Social media is an integral part of our daily lives. It’s where we get our entertainment, our news, and how we keep up with friends and family. It’s also an […]
Does a Doctor Have to Write Your Medical Blog?
Should a medical doctor be in charge of writing the content for your clinic or practice? It’s an important question to consider, and it’s something that people have strong feelings […]
