Healthcare professionals know from grim experience that their patients get a lot of health information — and misinformation — from social media. The situation is further complicated when we’re talking […]

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Healthcare professionals know from grim experience that their patients get a lot of health information — and misinformation — from social media. The situation is further complicated when we’re talking […]
Facebook has been getting some bad press lately. Have you been wondering whether you should advertise with Facebook, in light of the controversy? I was thinking about this as I […]
We often hear complaints from people who feel that Google doesn’t treat them right. We hear passionate rants about how the vastly inferior competition gets better treatment, and suggestions that […]
Your website may be serious business and an integral part of your marketing plan as well as your patient education or community engagement efforts. But it might also be a […]
The most important factor for SEO (Search Engine Optimization) is content. The second most important factor is links. Links are a vote of confidence in your website, and you always […]
Time is money for several important aspects of your website, even if it is a cliche. Your domain If you have an old domain, you have a big advantage. If […]
Jetpack has a Customer Relationship Management tool that they want to share with you. As entrepreneurs themselves, they say, they like to give back. So this is a gift to […]
WordPress has announced that the Classic Editor plugin will be supported for one more year. The Classic Editor will also continue to be an option within the Block Editor. Still, […]
I was talking with a client earlier. “I see people are coming to your new website,” I said cheerfully. We hadn’t been discussing SEO and inbound marketing, as it happened. […]
The Technology report at classic Google Analytics gives you a lot of information about your visitors — and used to give more. It tells you the devices your visitors use, […]
The new Google Analytics Monetization report is a completely new report; classic Google Analytics doesn’t show all this information unless you customize your dashboard to show it. Even then, it […]
Google Analytics has a new look! Known as GA4, the new reporting is quite a bit different from what we’re used to. In the new Google Analytics interface, Engagement has […]
The new Google Analytics interface, G4, has a whole new set of Acquisition reports. Acquisition is all about where your website’s traffic comes from. This report shows how many of […]
The new Google Analytics experience starts, as the classic one does, with the Realtime report. This report shows the visitors who are currently on your website. As you can see […]