Meet Joe. He’s marketing director for a biotech firm. His background is in marketing, not tech, but he’s aware of the value of digital marketing and has a realistic understanding […]
Haden Interactive Blog
Tool Tryout Tuesday: Fotor
When Fotor contacted me to ask for a review of their online photo editor I actually thought they were Foter, a tool I reviewed here years ago, which no longer exists. […]
COVID-19 Confusion
The Pew Research Center tells us that 85% of Americans wear masks when they’re out and about, but some people continue to resist. It’s a small effort, the data in […]
WordPress Powers 40% of the Internet
WordPress now powers 40% of the websites in the universe. That’s 40,000,000 websites. If you count only those websites with a Content Management System (CMS), it’s 64%. Why is WordPress […]
Walmart Connect Competes with Google
Walmart sells ads. You might not have known this; Walmart’s ad sales make up just 1% of its business, compared with Amazon’s 6%, Google’s 71%, or Facebook’s 98%. But Walmart […]
Improve Your Email Open Rate
Is your email open rate a good metric for your website’s performance? It might not seem that way at first — and it might not be if your emails are […]
Improve Your Opt-in Rate
Measuring engagement at your website can be complicated. People interact with different kinds of content in different ways, and changes in time on page or bounce rate can have different […]
Improve Your Conversion Rate
Your conversion rate is the percentage of web visitors who take the action you want them to take. There are two basic changes that have been proven to improve conversion […]
Increase Your Web Traffic
63% of marketers use web traffic as a key performance indicator for their websites. This makes sense. For one thing, checking web traffic is like taking your temperature: it’s a […]
Improve Your Page Load Speed
Page load speed is an important metric for your website these days. There are two main reasons for this: Google plans to add Core Web Vitals to its ranking algorithm […]
Top 5 Web Metrics for 2021
You may have had your end-of-year reports, your annual meetings, and your planning retreats by now. But how are you determining the value of your online presence? What web metrics […]
Understanding Your Conversion Rate
How many visitors does your website need? The short answer might be “More!” but the long answer is something more like, “Enough to meet your business goals.” How much is […]
SEO for Multiple Locations
During the pandemic, a lot of businesses have gone virtual, reaching out to customers outside of their local areas and expanding through ecommerce or virtual services. Some have given up […]
The Amazon Search Engine
Google’s search engines, including YouTube, Google, and the Google-powered engines on vast numbers of websites, are unquestionably the most important search engines for which to optimize websites. Google alone has […]
The Chicken or the Egg?
When you work with Haden Interactive, you decide to hire us, make a deposit, and then meet with us (physically or virtually) so we can learn all about you and […]