It’s been coming for years, but now it’s a reality: many searchers get their questions answered at Google.com, with no need to click through to a website. Dictionaries, weather reports, […]
Haden Interactive Blog
Is Your Website Too Wordy?
Is your website too wordy? Can a website be too wordy? The big problem with the term “wordy” is that it means different things to different people… at different times.
Google’s Natural Language Processing
Only human beings have real language, but Google is making real progress in bringing its technology closer to being able to respond effectively to human language. For a while now, […]
Good Content Defined
Call it good content, great content, spectacular content, or whatever superlative you choose — everyone wants to have high quality content that benefits their website and their business. You know […]
YouTube’s New Rules
YouTube no longer has the rights to your comments in perpetuity. Chances are, many of the people reading this didn’t know that YouTube owned their comments forever, which is what “in […]
Google’s Project Nightingale
Google’s new health initiative, Project Nightingale, has Google storing medical records for Ascension, the nation’s second-largest hospital system. The Department of Health and Human Services has already started an investigation […]
8 Advantages of Professional Blogging
There are significant advantages of blogging for your website. HubSpot tells us that 92% of companies that blog regularly have gotten customers through their blogs. BlogHer reports that 81% of […]
Linkbuilding Strategies: What Works for You
When I develop SEO strategies for people, I often suggest a linkbuilding component. Actually, I probably always suggest a linkbuilding component. One of my first clients when I left in-house […]
Being a Good Twitizen
Where I live, you can go into a local coffee shop pretty much any morning and find a table full of older gentlemen. They come in whenever they feel like […]
RTs Are Not Endorsements
If you have a Twitter account you’ve probably seen the phrase, “RTs are not endorsements”, “Retweets are not endorsements”, or some other variation attached to someone’s Twitter bio. This is […]
You’re Really Not That Interesting
Well, yes, of course you are. The problem is, visitors to your website are not as interested in you as in themselves.
Outbound Links, Abundance, and Cake
Recently I was talking with a client about plans for his website. He caters to the tourist trade, and we were discussing a page of links to local information.
Do You Need a Web Analytics Pro?
You definitely need web analytics if you have a website, even if you’re not ready to do anything with them. Install Google Analytics and let it quietly collect data in […]
Google’s Bert Update
Google uses an algorithm to decide which web pages to show people searching for information online. This algorithm gets updated all the time, for all kinds of reasons. Some updates […]
Social Media Marketing Challenges
Sprout Social shared a report on the social media marketing challenges marketers face. Sprout Social, a favorite tool of ours, knows whereof they speak when it comes to social media. […]