Yesterday I was reading a list of frustrations among SEOs, and encountered one I could relate to: clients who don’t take action on recommendations, but still expect results.
Haden Interactive Blog
Is Healthcare Marketing Necessary?
You won’t find many industries in which people debate whether they should do some marketing. The healthcare industry is one of those fields, though. You can still find people considering […]
Healthcare Marketing: Product Strategy
If you’re responsible for healthcare marketing for a clinic or physician’s practice, you my not think in terms of products. Service, science, art — sure. Product? Not so much. But […]
An Amazing New Online Marketing Tool!
A man came to see me not long ago. He was trying to decide whether to work with me, or with this Amazing New Online Marketing Tool he’d discovered. I […]
Is Politics Part of Google’s Algorithm?
Recently, President Trump tweeted concerns that Google is making him look bad. Google search results for “Trump News” shows only the viewing/reporting of Fake New Media. In other words, they […]
Healthcare Marketing: The Patient Journey
The patient journey, in healthcare, includes patient experiences of health issues and the touchpoints along the way when the patient sees a doctor, is admitted to a hospital, or is […]
Labor Day
In observance of Labor Day, Haden Interactive will be closed today. Fortunately, our clients’ websites will keep working and all normal services will continue as usual. With respect for American […]
Social Media Scandal
Sarah Jeong, a respected tech journalist, made a big negative splash online with her tweets about white people, police, and Battlestar Galactica. Laura Lee, a YouTube beauty vlogger, lost her […]
The Ghost-written Blog
One of the biggest controversies about blogging is whether it’s important for your organization’s thought leaders to do their own blogging, or whether it’s smarter to have a professional blogger. […]
Leveraging Thought Leadership Online
Many of our clients are already demonstrating thought leadership in their communities. They are the people who get calls from the legislature asking their views on policy. They end up […]
Reaching the Wellness-focused Consumer
Wellness-focused searches are among the most common on the internet. 80% of American adults search for health information. That’s 93 million people. If you have a medical practice or a […]
Should You Be Linkbuilding?
Linkbuilding can be a high value activity for your digital marketing strategy — if your website is ready. High quality links from other trusted websites to your own website continue […]
Thought Leadership
Blogging does so much good from the point of view of SEO, traffic, and conversion that it’s easy to take a utilitarian position on blogging for your company, your organization, […]
Understanding RankBrain
Google uses hundreds of factors to decide which website to show to a searcher. The details of the algorithm used for this decision making are secret, like Coca-Cola’s recipe, but […]
Yoast Connects with Gutenberg
Gutenberg, the new editor coming soon to WordPress (already at WordPress.com), doesn’t work with all plugins. WordPress says the plugin makers have to take the initiative to make their plugins […]