You can set up Facebook ads quickly by boosting a post and specifying very little — a zip code if you’re a local business, for example, or just targeting your […]
Haden Interactive Blog
6 Mantras for Content Marketing
If you provide goods or services and you have an online presence, you need to invest in content marketing. Content marketing includes different mediums: written word, video, audio, and images. […]
A New Website for an Attorney
Haden Interactive is delighted to launch a new website for a long-time client, Heimer Law. This local attorney specializes in adoption, so the audience for the website includes several different […]
The Do’s and Don’ts of Updating Your Company Site Post-COVID
The face of business changed rapidly in the last few months. Companies around the world have had to modify their business models, and their websites needed to reflect those changes. […]
7 Reasons Top Organic Results Still Need Google Ads
I was presenting a report to a client recently, showing them their website’s awesome results and rankings. People around the table pulled out their phones and checked for themselves, Googling […]
How to Pay Your Blogger
Many years ago at a conference, I gave a talk about blogging and a blogger asked, “How do you get money for blogging?” “I send out invoices,” I cheerfully explained. […]
Keep Your Website Up to Date: 3 Tips
Your website is probably the first thing your patients, clients, and customers see — before they see you, your building, your salesperson, our any other physical world aspects of your […]
Choosing Keywords: The Basics
Putting a list of keywords into the header of your website — along with your title and description — is a waste of time; Google ignores that list. However, you […]
A New Church Website
A decade ago, when I was a freelance web copywriter, I did the content for a local church website. When they decided they needed an update, I was delighted when […]
Testing Your Website
How can you test your website, and why would you want to?
Content Clusters
What are content clusters? A content cluster is a group of articles, posts, or pages designed to promote a single page for a designated keyword or keyword phrase. It’s an […]
How Many Pages Should Your Website Have?
Your website should have as many pages as it needs. This is one of those cases where the true answer sounds like a sassy conundrum designed to make you feel […]
Inclusive Language at Your Website
“All men are created equal,” wrote our founding fathers back in the day when women were not usually part of the conversation. We’ve come a long way since then, but […]
Maybe You Don’t Need a New Website
We’ve been talking this week with some businesses that are mulling over a big decision: build a new website, or update their current website. It’s easy to pick out everything […]
Americans with Disabilites Act and Your Website
Does your website meet the requirements of the Americans with Disabilities Act (ADA)? A client recently shared with us an email she had received: “Scores of companies, financial institutions, and […]