Blogs provide value for your business: Blogs drive traffic to different parts of your website. Your blog can show the world that you’re an expert in what you do. Blogs […]
Haden Interactive Blog
Where Should You Get Pictures for Your Website?
There are a couple of different issues in that one question.
Welcome, Jeremy Conkle!
We’re delighted to report that blogger Jeremy Conkle has joined Haden Interactive as Accounts Manager. Jeremy has a degree in Public Administration, and work experience in financial services and real […]
Ways to Collaborate with Your Professional Blogger
It makes sense for most medical professionals, clinics, and those who work in health and wellness to outsource blogging and SEO services at their website. A professional blogger provides a […]
Can You Use Casual Photos on Your Website?
One of the questions that often comes up as we gather information and images for a website is this: can you use random snaps you have hanging around for your […]
Reading Levels on Your Medical Blog
We blog for health and wellness companies and medical professionals. In most cases, we do all the blogging, but we enjoy collaborating with clients. One of the issues that comes […]
Is Blogging Dead?
Is blogging dead? Quick answer: No. Each month, 409 million people view more than 20 billion pages of blog posts. Is that a big enough audience for you? Just on […]
Connecting with Potential Patients
The patient path to purchase is well documented. People who need to see a doctor tend to search first for information about their problems. The vast majority of American adults […]
Healthcare Marketing: The Patient Journey
The patient journey, in healthcare, includes patient experiences of health issues and the touchpoints along the way — when the patient sees a doctor, is admitted to a hospital, or […]
Your Customer’s Path to Purchase
Your customer’s path to purchase has been redefined with these basic steps: Stimulus: the moment when a potential customer becomes aware of your goods and services Zero moment of truth: […]
Dating Service Lessons on Content
Wired magazine talked with the experts at OkCupid about web content — okay, really they were trying to help Optimus Prime find a date. It was all about his profile, […]
Get the Most out of Yoast: Use Yoast Effectively
The Yoast SEO plugin is the most popular SEO plugin for WordPress. We install it on all the websites we build or manage. It’s installed on more than five million […]
SEO for Emergency Medical Services
SEO, or search engine optimization, helps people find your website when they need the goods and services you have to offer. You must produce content that answers the questions your […]
Harmonizing KPIs and Web Analytics
Business KPIs and web analytics are two different things. Your KPIs, or key performance indicators, probably include things like these: Revenue per month Average billing per visit Percentage of clients […]
Data-Driven Website Decisions
Research on marketing decision makers consistently shows that about 80% of marketing decisions are made on gut feelings or the opinions of the highest ranking people in the conversation. With […]