Meet Joe. He’s marketing director for a biotech firm. His background is in marketing, not tech, but he’s aware of the value of digital marketing and has a realistic understanding […]

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Meet Joe. He’s marketing director for a biotech firm. His background is in marketing, not tech, but he’s aware of the value of digital marketing and has a realistic understanding […]
When Fotor contacted me to ask for a review of their online photo editor I actually thought they were Foter, a tool I reviewed here years ago, which no longer exists. […]
The Pew Research Center tells us that 85% of Americans wear masks when they’re out and about, but some people continue to resist. It’s a small effort, the data in […]
WordPress now powers 40% of the websites in the universe. That’s 40,000,000 websites. If you count only those websites with a Content Management System (CMS), it’s 64%. Why is WordPress […]
Walmart sells ads. You might not have known this; Walmart’s ad sales make up just 1% of its business, compared with Amazon’s 6%, Google’s 71%, or Facebook’s 98%. But Walmart […]
Is your email open rate a good metric for your website’s performance? It might not seem that way at first — and it might not be if your emails are […]
Measuring engagement at your website can be complicated. People interact with different kinds of content in different ways, and changes in time on page or bounce rate can have different […]
Your conversion rate is the percentage of web visitors who take the action you want them to take. There are two basic changes that have been proven to improve conversion […]
63% of marketers use web traffic as a key performance indicator for their websites. This makes sense. For one thing, checking web traffic is like taking your temperature: it’s a […]
Page load speed is an important metric for your website these days. There are two main reasons for this: Google plans to add Core Web Vitals to its ranking algorithm […]
You may have had your end-of-year reports, your annual meetings, and your planning retreats by now. But how are you determining the value of your online presence? What web metrics […]
How many visitors does your website need? The short answer might be “More!” but the long answer is something more like, “Enough to meet your business goals.” How much is […]
During the pandemic, a lot of businesses have gone virtual, reaching out to customers outside of their local areas and expanding through ecommerce or virtual services. Some have given up […]
Google’s search engines, including YouTube, Google, and the Google-powered engines on vast numbers of websites, are unquestionably the most important search engines for which to optimize websites. Google alone has […]
When you work with Haden Interactive, you decide to hire us, make a deposit, and then meet with us (physically or virtually) so we can learn all about you and […]