Ecosia is a relatively new search engine that promises to “start planting trees with every search” made at their website. Over the past few months, we’ve been seeing more traffic […]
Haden Interactive Blog
Choosing Keywords: The Basics
Putting a list of keywords into the header of your website, along with your title and description, is a waste of time. It’s true that Google ignores that list, but […]
Keywords, Marketing, and Your Brain
Identifying the right keywords for your website can require quite a bit of research. It’s not a one-time thing, either. We keep a spreadsheet for our clients, so we can […]
Economical SEO
One of my clients asked me an excellent question this morning: “What would you recommend as a low cost/highly effective approach for our ongoing SEO?”
7 Surprising Things Google Analytics Can Tell You
It’s hard to glance at the news these days without being reminded that a lot of information is being collected online. There may be changes on the way. But right […]
Content Marketing for Doctors
A new survey on healthcare marketing tells us that 83% of respondents are using content marketing this year. That’s a big jump from last year. 93% believe that content marketing […]
Is Yoast Abusive?
Recently I saw a discussion about the Yoast SEO plugin at a forum. The person who started the thread complained that the Yoast plugin was abusive. He spent hours rewriting […]
Ecograder Says SEO Is Green
Ecograder, an automatic website grading tool focused on sustainability, checks for search engine optimization. Why? Because a website that can be found easily and quickly uses fewer resources than one […]
SEO and Branding
Imagine that your obgyn practice has worked with a branding agency to create a fun concept that is based on the long experience you and your partners have had, with […]
Pinterest’s Place in Healthcare Content Marketing
The healthcare content marketing cycle includes creating great content, distributing it, and repurposing it. Pinterest is an excellent way to distribute and repurpose your great content. Not familiar with Pinterest? […]
Blame Someone Else Day
It’s April 13th, so you know what that means. It’s time to talk about a holiday that some love, some hate, and some have never even heard of. That’s right, […]
The Value of Blogging
Marketing giant Hubspot claims that websites with blogs have as much as 88% more leads than sites that don’t. This is for regularly updated B2C blogs. However, blogs in general […]
Content Marketing for Insurance Companies
Will content marketing work for insurance companies? Absolutely! Content marketing is not a new idea, but it is taking over from traditional advertising. Modern consumers seek out information as part […]
Lab Report: The Abandoned Website
We build websites for individuals and organizations, and we always make a point to let them know that the awesome results they see when they launch will not continue if […]
The Healthcare Content Marketing Cycle
Healthcare content marketing is very effective and produces good ROI. It’s a robust marketing strategy that supports patient education and benefits the community while helping to streamline your business practices […]
