When you publish a new page or post, Google comes to check it out. The Google spiders will decide what your page is about and how useful it is. Then […]
Haden Interactive Blog
Your Online Competition: How to Win
Who are your competitors? When we begin working with a new client, we always have a look at their online competition. This gives us an insight into what works well […]
Ecommerce and Sales Tax after Quill
If you sell something online, you probably have to think about sales tax. And, with a new Supreme Court decision overturning the landmark Quill decision, you will probably now have […]
Coming Soon: Getting Ready for Your New Website
You’re having a new website built, or a redesign, and you have your domain already. What should you do with it while you wait for your new website to be […]
Happy Independence Day!
Haden Interactive will be closed today to observe Independence Day.
Using Testimonials on Your Website
Testimonials are great for your website. Just as news is more convincing than paid advertising, the things other people have said about you can be more convincing than the things […]
Giving It Away?
It is more and more common nowadays to give things away at websites. “Common” doesn’t always mean it’s a good idea. Should you be giving things away to your customers […]
Internal Links and SEO
How are the internal links at your website? Do you have a wild jungle of links built in the days when people believed that the sheer number of links on […]
Content Clusters
Content Clusters: an SEO technique that establishes rankings and thought leadership for your website’s important keywords. The concept of Content Clusters is simple.You create strong cornerstone content for an important […]
Choosing Blog Topics
You might not call it a blog anymore. We write for clients who use the term “News,” “In the Know,” Knowledge Base,” “Patient Education,” and more. But the process of […]
Using Keyword Tools
Choosing the right keywords for your website should be one of the first steps when you design or redesign your website. It continues to be important as you work on […]
Metadata for SEO
Metadata, or meta tags, refer to the html code giving information about your website to machines, like browsers or search engines. Metadata isn’t usually visible to people looking at your […]
Do Keywords Still Matter?
Back in the mists of time, by SEO standards, keywords were the biggest big deal for SEO. You sold hair care products, you’d make sure your homepage said “hair care […]
Your Visual Content Marketing Plan
A great content marketing strategy usually relies primarily on text. You identify the problems your target market faces, identify the keywords they’ll use to search for solutions, and create pages […]
Expectation vs. Reality in Content Marketing
Rebecca and I once filmed a segment of a special on social media. The interviewer was a fun guy and pretty unflappable till he asked how we got our ideas. […]
