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Are You on Facebook?
Every once in a while, a person does something that makes them feel really old and out of touch. Even if you’re fairly young, you can say something that makes someone younger add a few years to their mental estimate of how old you are. Like asking a question that a young person wouldn’t ask.…
Use Social Media to Reach the Right Customers
You need to reach the right customers with your social media to get the results you want from your social media efforts. That means you have to make decisions about how to allocate your resources. We were configuring a social sharing plugin recently for a client, and we saw a new-to-us social network: VK. VK,…
UX for Beginners Review
We know from experience that website owners tend to make emotional decisions about their websites, but the more you think about strategic communication and outcomes aligned with your business goals, the more you will love your website in the future. UX for Beginners will send your thoughts in the right direction. “UX” means “user experience,”…
Viral vs. Organic at Facebook
There are three kinds of Facebook traffic: Viral, Organic, and Paid. Paid traffic is pretty clear, since it is the traffic resulting from your paid Facebook ads. Facebook ads can be a very cost-effective approach to gaining traffic at Facebook, if you configure your ads wisely, and you can readily see details about your paid…
Finding Just-Right Plugins
I met with a client recently to troubleshoot her ecommerce website. We quickly made certain that she still likes the look, that her traffic is good — up 41% compared with the old website — and that organic search is in fact bringing most of her traffic. We walked through a few checkout scenarios and…
Give Your Website a Content Facelift
You know your website isn’t representing your brand as well as it could, but you also aren’t ready to invest in a new website. Maybe it’s time for a content facelift! We often hear from business owners who’ve been told they should just scrap their website and start over. That’s a natural feeling for a…
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