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Health Literacy Month
October is National Health Literacy Month. This is the month when health educators work to make sure that their students can access and understand information that will help them make good decisions for their own health and the health of their families. Doctors are reminded to provide readable brochures to their patients and classroom teachers…
Using Surveys at Your Website
Whether you take surveys for fun, in hopes of getting a prize, or just for the satisfaction of helping to increase the amount of knowledge in the world, chances are good that you have completed a survey in the recent past. The data from that survey was crunched and packaged and published someplace, and it…
Facebook Getting Rid of Likes
Now that Instagram has started hiding Likes, Facebook is doing the same. Just like Instagram (which Facebook owns), Facebook is rolling the change out in various countries before including the United States in the move. Facebook Likes are a vanity metric for most businesses, and Likes don’t usually correlate with sales or other business KPIs.…
Why SEO Is the Best Marketing Option for Physicians
Maybe you’re a rock star in the world of healthcare. You’re a household name, you’re recognized on the street, and you have to reject ten times as many patients as you’re able to see throughout the day. The paparazzi won’t leave your front yard, and you just sold the rights for a movie about your…
Catching the Seasonal Wave at Your Blog
You want steady traffic at your blog, of course, but it’s also good to catch the seasonal waves as they come. Bringing new people to your blog with seasonal search queries can help introduce your blog to new readers, and seasonal long tale search terms can have less competition than your regular keywords. An example…
Sinister Google Analytics?
A client shared an article with me. The writer, who apparently curates business directories, was encouraging his readers to visit his competitors’ websites. Once there, he said, they should right click and use the “View Page Source” option (you could also choose CTRL+U) to look at the page’s HTML code. Then they should search for…
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