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Social Media Repetition
Social media promotes your content, helps you engage with patients and clients, and can even help your website’s SEO. So how original does your social media content need to be? Is social media repetition a problem? It depends on the kind of repetition. For social media, there are a lot of possibilities. Let’s look at…
Planning Your Health and Wellness Blog
When you sell health and wellness related goods and services, it makes sense to have a health and wellness blog. Your blog, news, or article section — or whatever you decide the call the steady flow of new content to your site — provides value for your patients, clients, or customers, and value to your…
Cleaning Up Your Internet Presence
Cleaning up your internet presence, or online reputation management, can be an important part of your digital marketing strategy. Here are some examples: A murder took place in a hospital parking lot some years ago. The murder had nothing to do with the hospital, but suddenly it was the first thing people saw when they…
New Services from Google My Business
Do you have your profile ready at Google My Business? If so, you can take advantage of some new goodies from Google. Google My Business has already been showcasing your business and giving you the opportunity to share information about your organization with local searchers. Now they’re producing fancy graphics for you in multiple formats…
Social Cause Certification at Facebook and Twitter
Do you run ads at Twitter or Facebook? These social media platforms are among the least expensive advertising opportunities around — digital or traditional. Even if you’ve run ads before and feel pretty comfortable with it, though, you may need social cause certification before you can run your next ad campaign. If you’re selling shoes…
Bake in SEO with What You Already Have
Bake in SEO with What You Already Have from Rebecca Haden Here are the slides for this evening’s presentation.
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