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Stopping Bad Robocalls Act
The House Energy and Commerce Committee is working on a new bill called the “Stopping Bad Robocalls Act.” The title is interesting, because it seems to assume that there are good robocalls. Most consumers don’t agree. Robocalls are phone calls made by a bot rather than a human. You might receive these calls. “Hi, this…
Healthcare Grade Sites
Review sites — from Yelp to Travel Advisor to Amazon — are an important part of most consumer’s purchase journeys now. With slight variations from one industry to another, more than 80% of consumers check reviews before they make a buying decision. Choosing a physician or a hospital is no exception. RateMDs, ZocDoc, HealthGrades, and…
Websites about Tough Subjects
Not all websites can be about pleasant things. Life isn’t all about pleasant things. Businesses don’t all specialize in pleasant things. When you’re dealing with tough subjects, you really can’t just add a picture of a puppy and leave it at that.
Private Twitter Account Surprises
There have been interesting studies about business Twitter accounts and government Twitter accounts, but the Pew Research Center has undertaken some serious research on the Twitter behavior of individuals. First, only 22% of American adults use Twitter as individuals, and of those only 10% are responsible for 80% of the tweets. The includes retweets. So…
Happy Independence Day
We are closed for the long weekend and will be back on Monday. We wish you a Glorious Fourth!
Should “Doctor Near Me” Be Your Top Keyword?
We know how people look for doctors online. They start by searching for their healthcare issue, they browse for physicians who take their insurance, and eventually they narrow in on the kind of medical professional they need. That’s when they’ll search for “doctor near me.” Or, depending what they learned when they did their earlier…
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