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Happy National Women Physician Day!
We happen to be getting ready for National Women Physician Day as I write this, but there are plenty of health observances to go around. February is Heart Health Month, Teen Dating Violence Awareness Month, Age-Related Macular Degeneration Awareness Month, and Recreational Therapy Month. That’s before we even start on the special weeks and days.…
Set It and Forget It Websites
It’s exciting to launch a new website, whether it’s the first website for your company or practice, or an update for a website you’ve had for a while. But you can’t really just check “website” off your list and ignore it. “Set it and forget it” does not lead to success in digital marketing. Get…
Your Competitors and Your PPC
Google Ads let you show your goods and services to people who are looking for those goods and services. You pay only when someone clicks through, and costs are likely to be far less than for traditional print ads or broadcast ads. But Google Ads also present your competitors to searchers. Where you can own…
Aggressive SEO Competitors
When you decide to put some effort into local SEO, there’s a fairly straightforward process to follow. We help clients identify the keywords they want to work on, we work on content clusters and relevant linkbuilding, we step up their social media, and we watch their analytics to make sure we’re getting results. In a…
Competing with Dr. Google
At least 72% of American adults use “Dr. Google” to self-diagnose. While most go on to call or visit their doctors, some 35% (according to a Pew Research survey) are happy with their online diagnosis and don’t bother to see a professional. Is this a problem? Other research has found that the information presented by…
Facebook Unlikes
A new social media client contacted us with some concern. She saw that some people had unLiked her Facebook fan page in the past couple of days. It was true: some people had unLiked her. But twice as many had Liked her. How can you tell whether you should worry about unLikes? Did people unLike…
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