We happen to be getting ready for National Women Physician Day as I write this, but there are plenty of health observances to go around. February is Heart Health Month, Teen Dating Violence Awareness Month, Age-Related Macular Degeneration Awareness Month, and Recreational Therapy Month. That’s before we even start on the special weeks and days. How can you use these special times in your health care marketing? 5 ways to make health observances work for your website Click To Tweet
- Share the knowledge! Health observance days are intended to make people aware of important information. For example, National Women Physician Day is observed on February 3rd, the birthday of Elizabeth Blackwell, the first woman in America to get an MD. Blackwell faced a great deal of discrimination in the 19th century when she practiced. Now, one third of U.S. physicians are women, and nearly half of medical students are female. Yet women physicians still don’t earn as much as male doctors. We hope some of these facts were new to you, and perhaps inspire you to take action to make the medical field a more welcoming place for everyone. Whichever medical observances you focus on, you can extend the awareness by giving information at your website.
- Add multimedia. Words can’t be replaced when it comes to providing information, but people love a great infographic or an engaging video. The example below is an embeddable infographic, which means the makers are willing to share. You can make your original multimedia assets embeddable, too, and get high quality links to your website in the process.
Check out the infographic “Infographic – Heart Disease Facts and Statistics“. Share it on your website using this embed code.
<img src="https://www.belmarrahealth.com/wp-content/uploads/2015/10/heart-disease-stats.jpeg" alt="Infographic – Heart Disease Facts and Statistics" border="0" style="max-width:100%; min-width:300px; margin: 0 auto 20px auto; display:block;"><p style="max-width:800px; min-width:300px; margin:0 auto; text-align:center;">Check out the infographic "<a href="https://www.belmarrahealth.com/infographics/infographic-heart-disease-facts-and-statistics/">Infographic – Heart Disease Facts and Statistics</a>". Share it on your website using this embed code.</p>
- Check your facts! Remember, studies show that as much as half the healthcare information people find online is false. Do your part to turn the tide by making sure your facts are correct. For example, Dr. Blackwell was the first woman to get an MD in the U.S., but she was born in England and lived much of her life there. Saying she was the first female American doctor might not be precisely true. In the current circumstances, it’s worth checking every fact.
- Share the post! Once you write about a health observance or create an infographic or video or other content element, be sure to share in your social media, to add it to your newsletter, and to send a link to people and publications you think would find it interesting.
- Call for action! It’s not just Heart Health month in February. It’s also National Wise Health Care Consumer Month, Children’s Dental Care Month, and much, much more. Chances are good that some health observances give you an opportunity to remind your visitors about goods and services you offer.
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