Analytics
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Annotate Your Analytics
“So what’s that traffic spike about?” “Ummm… was that the day we did the radio interview?” “No, I think that was last month, wasn’t it?” “Well, then, was it when we posted the infographic? That got a lot of repins at Pinterest.”
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When Traffic Goes Down at Your Website
We usually expect traffic to rise at the websites we work with. But — especially if you don’t have SEO professionals working for you — that’s not the only direction traffic can go. Sometimes traffic goes down. Here’s an example. This was a website we had worked on, but the site owner took on the…
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How Much Traffic Do You Need?
You use analytics to keep track of traffic — the number of visitors — to your site, but how can you know whether you have a good amount of traffic or not?
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Google No Longer Reports Networks
Google Analytics reported visitors’ networks until recently, but they have stopped reporting this information. The report still shows up under Audience> Technology> Network but it is now all “not set.” What did the Network report tell you? This report told you the internet service providers of the people who came to your website. Usually, most…
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Your SEO: Is It Working?
Let’s say you started the year off with a new SEO campaign, adding fresh content to your website regularly and working hard to get high quality links. You fixed some tech issues and updated your content on pages that weren’t performing as well as you hoped. Or maybe you gave in to a clever sales…
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Data-Driven Website Decisions
Research on marketing decision makers consistently shows that about 80% of marketing decisions are made on gut feelings or the opinions of the highest ranking people in the conversation. With digital marketing, though, data-driven website decisions are a realistic option, and that’s good news. Making decisions based on actual data allows you to avoid or…