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Analytics
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Data-Driven Website Decisions
Research on marketing decision makers consistently shows that about 80% of marketing decisions are made on gut feelings or the opinions of the highest ranking people in the conversation. With digital marketing, though, data-driven website decisions are a realistic option, and that’s good news. Making decisions based on actual data allows you to avoid or…
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Google Analytics vs. Jetpack Stats
Google Analytics is a web analytics product from Google, the people with access to the largest possible amount of information about the web. It’s relatively easy to use, robust, reliable, and free. We sincerely believe that every website should have Google Analytics installed, even if you don’t currently look at your analytics at all. So…
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How Much Can Analytics Really Tell You About Your Customers?
One of the questions our clients often ask about analytics is whether they can really tell who comes to visit them — could they, for example, email people who have come to the site?
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Analytics: Do the Math
Check your analytics on a typical day and you’ll see numbers like 5.87, as in traffic is up 5.78% and 62 as in 62% of traffic came from search. You might see numbers smaller than that — like visitors spent an average of 1.85 minutes at your site — or larger, as in 32,564 pageviews…
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Sinister Google Analytics?
A client shared an article with me. The writer, who apparently curates business directories, was encouraging his readers to visit his competitors’ websites. Once there, he said, they should right click and use the “View Page Source” option (you could also choose CTRL+U) to look at the page’s HTML code. Then they should search for…
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Google Analytics: Benchmarking
In your Google Analytics settings, you can choose whether to participate in benchmarking. If you agree, you’ll share your data — in the aggregate, with no identifying information — and allow Google to use it in benchmarking reports. In return, you’ll get to see how your website compares with other websites like yours. What’s a…