In one episode of the popular TV show Big Bang Theory, waitress Penny decides to market her crafts for some side income. Theoretical physicist Leonard builds a website (which the […]
Category Archives: Case studies
A Beautiful New Ecommerce Website
Holland Wildflower Farm is a 30 year old nursery and farm specializing in wildflowers and native grasses.
Pumpkin Spice, Cranberry, and ?
Pumpkin pie spice was one of the first convenience foods in the mid 20th century, bundling cinnamon, ginger, nutmeg, allspice, and cloves together into one jar — in the right […]
Movember Pinterest Board
Koru Naturals manufactures and sells skin and hair care products from New Zealand, and also supports health care in a variety of ways, including giveaways of lanolin to nurses, so […]
Customer Experience: Ulta vs. Sephora
A few years ago, I shopped fairly equally at the two main cosmetics giants, Ulta and Sephora. If I had been asked, I would have said that they were just […]
The Wow Effect in Content Marketing
The makers of an Italian skin care line called “the WOW Effect” sent me a sample for review, so I looked them up online. My goal was to find out […]
Facebook Boosts Tell All
You can easily find blanket pronouncements about social media: Facebook posts with pictures get 67% more likes, LinkedIn sends twice as much traffic as Instagram, questions get the most engagement […]
A Makeover for an Engineer’s Website
We built a WordPress website for a local industrial engineer last year, a redesign of one of three he owns. We added regular blogging, too. The results inspired him to […]
Choosing a Hashtag
We’re getting ready to do some live tweeting for our client 8th & Walton’s TV program. Naturally, the first step is to choose a suitable hashtag. Hashtags help people find […]
Walmart’s Corporate Blog
Walmart is good at social media, and they’ve launched their corporate blog well. What can your company learn from it? Well, first, that you should have a blog. Walmart has […]
Realtor’s Website Makeover
We’re getting ready to launch a new website for local realtors Clark Partners Realty Group. CPRG pride themselves on their marketing skills, which help them get the best results for […]
Intro to Trout Fishing in America
Trout Fishing in America is an eclectic family music band, four time Grammy nominees, and they have played venues in all 50 states and a few other countries. They also […]
Blogging with a Difference
One of our blogging clients is Vericle, a company specializing in medical practice management software. We created a blog for them in the usual way: researching the kinds of questions […]
Apples to Apples in Web Analytics
We know you can’t compare two different sources of web analytics and expect them to match up. But what if you’re seeing something different in your Google Analytics from what […]
Apples to Apples in Web Performance
One of the hard things about setting metrics for website performance is that there is so much variation, and so many variables, that it’s hard to say what’s normal or […]