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Consumer Product Goods
Christmas Creep and the CPG Website
“Christmas creep” is the evocative name journalists have given to the practice of beginning holiday marketing early — October 1st is considered the line in the sand, but Walmart and Amazon sent out holiday toy lists in September this year. 64% of holiday shoppers did their Christmas shopping in October or earlier this year….but 15%…
Selling at Your Healthcare Website
A great healthcare website sells to visitors naturally. Your patient comes to your website for information and realizes she should make an appointment for a checkup. Someone looking for a great gym or dance studio finds you with Google and signs up for a class. A person with back pain researches his symptoms online, finds…
Laws about CBD Websites
We’ve been asked about ecommerce websites for CBD. Our first thought — and maybe yours, too, if you’re interested in creating an ecommerce website for CBD products — was that there might be special laws about CBD websites. We take the law seriously, so we did some research on the subject. What is CBD? CBD…
Is Ecommerce Worth It?
Last year, American consumers bought $513.61 billion in goods online. This year they’ll buy more. But the Wall Street Journal tells us that the profit margins were quite small. Consumers demand free shipping (and you know they can get it at Amazon), so the costs of shipping eat into the savings of not having to…
Ecommerce and Sales Tax after Quill
If you sell something online, you probably have to think about sales tax. And, with a new Supreme Court decision overturning the landmark Quill decision, you will probably now have to think about it in a different way. In 1992, the Supreme Court decided in North Dakota vs. Quill that a state could only force…
Influencer Marketing
Influencer marketing is getting a lot of attention from tech-savvy brands, but it also appeals to old-school companies that rely on word of mouth. Social media is the new word of mouth, after all, and influencer marketing drives word of mouth in a new way. Word of mouth, according to the 2015 Nielsen Trust in…