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Category Archives: Consumer Product Goods

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Selling at Your Healthcare Website

A great healthcare website sells to visitors naturally. Your patient comes to your website for information and realizes she should make an appointment for a checkup. Someone looking for a […]

Posted on September 9, 2019
by Rebecca Haden
Posted in Consumer Product Goods, Healthcare marketing | Leave a comment

Laws about CBD Websites

We’ve been asked about ecommerce websites for CBD. Our first thought — and maybe yours, too, if you’re interested in creating an ecommerce website for CBD products — was that […]

Posted on July 31, 2019
by Rebecca Haden
Posted in Consumer Product Goods | Leave a comment

Is Ecommerce Worth It?

Last year, American consumers bought $513.61 billion in goods online. This year they’ll buy more. But the Wall Street Journal tells us that the profit margins were quite small. Consumers […]

Posted on May 1, 2019
by Rebecca Haden
Posted in Consumer Product Goods | Leave a comment

Ecommerce and Sales Tax after Quill

If you sell something online, you probably have to think about sales tax. And, with a new Supreme Court decision overturning the landmark Quill decision, you will probably now have […]

Posted on July 11, 2018
by Rebecca Haden
Posted in Consumer Product Goods, WordPress | Leave a comment

Influencer Marketing

Influencer marketing is getting a lot of attention from tech-savvy brands, but it also appeals to old-school companies that rely on word of mouth. Social media is the new word […]

Posted on May 20, 2016
by Rebecca Haden
Posted in Consumer Product Goods, Online marketing | Leave a comment

Questions for Ecommerce

We’re adding shopping carts to a couple of websites this week, and I’m noticing afresh how many decisions business owners have to make about their shops, even if they’re not […]

Posted on March 7, 2016
by Rebecca Haden
Posted in Consumer Product Goods, Web design | Leave a comment

Are You Ready for Cyber Monday?

Cyber Monday, the newest shopping holiday, was made up early in the 21st century, with the idea that people who had shopped on Black Friday and Small Business Saturday would […]

Posted on November 11, 2015
by Rebecca Haden
Posted in Consumer Product Goods, SEO | Leave a comment

Ecommerce and Logistics

We were talking today with a designer and a developer about an ecommerce project we’re considering. Having given them an idea of the products, I was about to move on […]

Posted on September 3, 2015
by Rebecca Haden
Posted in Consumer Product Goods | Leave a comment

CPG School

CPG School’s founder, Matt Fifer, says the one-day conference for early stage CPG companies coming up this October is all about bricks and clicks. Bricks in the sense of brick […]

Posted on September 2, 2015
by Rebecca Haden
Posted in Consumer Product Goods | Leave a comment

PR, WOM, and SEO

I recently met an entrepreneur with a great product who was relying on public relations and word of mouth to drive demand for her product. She was hoping that having […]

Posted on July 23, 2015
by Rosamond Haden
Posted in Consumer Product Goods, Online marketing, SEO | Leave a comment

5 Ways to Get Great Product Reviews

We’re working on a review project right now for a client. We’re tracking down fans, approaching influencers and top reviewers, arranging to have samples sent, following up to make sure […]

Posted on December 18, 2014
by Rebecca Haden
Posted in Consumer Product Goods | Leave a comment

Ads for Asian-American Consumers?

Here in Northwest Arkansas we’re very conscious of Hispanic consumers, who are becoming an increasingly important segment of our population here, as well as across the nation. We don’t always […]

Posted on August 20, 2014
by Rebecca Haden
Posted in Consumer Product Goods | Leave a comment

Showrooming and Webrooming

RetailWire has been discussing showrooming vs. webrooming and 8th & Walton’s Saturday Morning Meeting has hailed the upsurge of webrooming among millennials as a good sign for brick and mortar […]

Posted on December 17, 2013
by Rebecca Haden
Posted in Consumer Product Goods | Leave a comment

Brick and Click Missing the Boat

In their new book The Human Brand, Chris Malone and Susan T. Fisk report on a study showing that top retailers who also offer e-commerce, including Walmart, show a surprising […]

Posted on December 11, 2013
by Rebecca Haden
Posted in Consumer Product Goods | 6 Comments

Brand Messages from Beauty Gurus

We wrote a while back about what the YouTube Beauty Gurus can teach bloggers. For your company blog, however far your topic may be from how to create the perfect […]

Posted on November 21, 2013
by Rebecca Haden
Posted in Consumer Product Goods | Leave a comment

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