Influencer marketing is getting a lot of attention from tech-savvy brands, but it also appeals to old-school companies that rely on word of mouth. Social media is the new word […]
Category Archives: Consumer Product Goods
Questions for Ecommerce
We’re adding shopping carts to a couple of websites this week, and I’m noticing afresh how many decisions business owners have to make about their shops, even if they’re not […]
Are You Ready for Cyber Monday?
Cyber Monday, the newest shopping holiday, was made up early in the 21st century, with the idea that people who had shopped on Black Friday and Small Business Saturday would […]
Is Ecommerce Worth It?
Last year, American consumers bought 10 billion dollars’ worth of books, $26 billion in electronics, $51 billion in the clothing category, and 16 billion dollars’ worth of groceries — online. […]
Ecommerce and Logistics
We were talking today with a designer and a developer about an ecommerce project we’re considering. Having given them an idea of the products, I was about to move on […]
CPG School
CPG School’s founder, Matt Fifer, says the one-day conference for early stage CPG companies coming up this October is all about bricks and clicks. Bricks in the sense of brick […]
PR, WOM, and SEO
I recently met an entrepreneur with a great product who was relying on public relations and word of mouth to drive demand for her product. She was hoping that having […]
5 Ways to Get Great Product Reviews
We’re working on a review project right now for a client. We’re tracking down fans, approaching influencers and top reviewers, arranging to have samples sent, following up to make sure […]
Ads for Asian-American Consumers?
Here in Northwest Arkansas we’re very conscious of Hispanic consumers, who are becoming an increasingly important segment of our population here, as well as across the nation. We don’t always […]
Showrooming and Webrooming
RetailWire has been discussing showrooming vs. webrooming and 8th & Walton’s Saturday Morning Meeting has hailed the upsurge of webrooming among millennials as a good sign for brick and mortar […]
Brick and Click Missing the Boat
In their new book The Human Brand, Chris Malone and Susan T. Fisk report on a study showing that top retailers who also offer e-commerce, including Walmart, show a surprising […]
Brand Messages from Beauty Gurus
We wrote a while back about what the YouTube Beauty Gurus can teach bloggers. For your company blog, however far your topic may be from how to create the perfect […]
Sex, Fear, and Greed
We had the opportunity yesterday to hear Permjot Valia at the ARK’s Sales and Finance Summit. He is an entertaining and inspiring speaker. He told us, among other things, that […]
Should You Be Shallow?
Rosie and I had a meeting with the nice folks at 8th & Walton today to discuss plans for next year’s social media. We were discussing Pinterest, and I showed […]
Christmas Creep and the CPG Website
“Christmas creep” is the evocative name journalists have given to the practice of beginning holiday marketing early — October 1st is considered the line in the sand, but Kmart aired […]